Whanganui Chronicle
  • Whanganui Chronicle home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Taranaki
  • National Park
  • Whakapapa
  • Ohakune
  • Raetihi
  • Taihape
  • Marton
  • Feilding
  • Palmerston North

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • New Plymouth
  • Whanganui
  • Palmertson North
  • Levin

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Whanganui Chronicle

Former Whanganui student launches 'Airbnb of car rentals'

Emma Russell
Emma Russell
Multimedia Journalist·Whanganui Chronicle·
20 Nov, 2017 10:00 PM3 mins to read
‌

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
Former Wanganui Collegiate School student Oscar Ellison creates start-up business Your Drive. Photo/ supplied

Former Wanganui Collegiate School student Oscar Ellison creates start-up business Your Drive. Photo/ supplied

Emma Russell continues her series charting the stories of former Whanganui students who have gone on to success in the big, wide world

Oscar Ellison's car-sharing business is tackling Auckland's transport crisis head on.

The former Wanganui Collegiate student has started an online platform he dubs the "Airbnb of car rentals" where car owners can rent out their vehicles to people nearby.

Mr Ellison said the latest figures from the New Zealand Transport Agency showed that there were 800 new vehicles each week registered in Auckland alone.

In a bid to reduce car ownership and ultimately the number of cars on the road, Mr Ellison launched his business YourDrive.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

"I had just finished Uni in Auckland and was looking at buying a car because I needed one for a job but it was just looking to be so expensive and I started thinking there must be some kind of alternative," Mr Ellison said.

With that, he started working on the idea of a shared economy that would connect car renters with private car owners.

After pushing through two years of legal and insurance hurdles, he was able to launch his business officially in 2015 - and now has around 500 cars listed on his site from across the country.

Advertisement
Advertise with NZME.

"Some people thought it was crazy, because it was just a novel concept, but I challenged them to try it and they soon saw the practicality.

"What we've found is that a lot of people are actually moving away from car ownership as they live in more dense areas because they have better access to public transport and don't want to foot the cost that comes with owning a car," Mr Ellison said.

Young start-up now has nearly 500 cars listed across the country. Photo/ supplied
Young start-up now has nearly 500 cars listed across the country. Photo/ supplied

The 30 year-old said people enjoy having the freedom to select a car they'd like to drive and being able to rent directly from the locals, whenever they need a car.

"The is also value in the car owners. Depending on the value, make, model of a vehicle, which determines the recommended rate, an owner can earn up to $10,000 a year."

He said New Zealand had one of the highest rates of car ownership in the world and 96 per cent of the time cars were parked up somewhere not being used.

Advertisement
Advertise with NZME.

And for every car shared, there is a reduction in the number of owned vehicles on the road by about 10-15.

When asked if there was risk involved, Mr Ellison there had been a few cars written off but every car listed was insured.

"So not a huge risk at all really."

Last year the entrepreneur's business caught the attention of car rental company, JUCY, which bought a 50 per cent share in Your drive.

Mr Ellison said the company had been growing at a phenomenal rate and it was exciting to see the potential this kind of market had.

Advertisement
Advertise with NZME.

To students contemplating starting their own business he said the best thing was just to get out there and start.

"Start small, get something up, get talking to people that might want to use your product and build from there."

Save
    Share this article

Latest from Business

Premium
Whanganui Chronicle

Hotel owner accuses DoC of favouring failed park businesses over viable Skotel

14 May 12:00 AM
Whanganui Chronicle

Mobile and broadband outages resolved, software bug blamed

30 Apr 11:56 PM
Premium
Business

NZ's busiest builders: Top 10 ranked by biggest jobs started in 2025

29 Apr 05:00 PM

Sponsored

From boring to banger: Rapper turns Kiwis’ mortgage misery into music

17 May 12:00 PM
Advertisement
Advertise with NZME.

Latest from Business

Premium
Premium
Hotel owner accuses DoC of favouring failed park businesses over viable Skotel
Whanganui Chronicle

Hotel owner accuses DoC of favouring failed park businesses over viable Skotel

Sam Clarkson says Skotel needs at least eight on-site staff for emergencies.

14 May 12:00 AM
Mobile and broadband outages resolved, software bug blamed
Whanganui Chronicle

Mobile and broadband outages resolved, software bug blamed

30 Apr 11:56 PM
Premium
Premium
NZ's busiest builders: Top 10 ranked by biggest jobs started in 2025
Business

NZ's busiest builders: Top 10 ranked by biggest jobs started in 2025

29 Apr 05:00 PM


From boring to banger: Rapper turns Kiwis’ mortgage misery into music
Sponsored

From boring to banger: Rapper turns Kiwis’ mortgage misery into music

17 May 12:00 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Whanganui Chronicle e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Whanganui Chronicle
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Whanganui Chronicle
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • NZME Digital Performance Marketing
  • Book your classified ad
  • Photo sales
  • © Copyright 2026 NZME Publishing Limited
TOP