Whanganui Chronicle
  • Whanganui Chronicle home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Taranaki
  • National Park
  • Whakapapa
  • Ohakune
  • Raetihi
  • Taihape
  • Marton
  • Feilding
  • Palmerston North

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • New Plymouth
  • Whanganui
  • Palmertson North
  • Levin

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Whanganui Chronicle

Editorial: Games need a revamp ... and a sponsor

By Mark Dawson
Whanganui Chronicle·
24 May, 2017 07:29 PM2 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Mark Dawson, Editor of Wanganui Chronicle

Mark Dawson, Editor of Wanganui Chronicle

I sincerely hope I do not see the New Zealand Masters Games in Whanganui in 2019.

Instead, I hope to witness the Naming Rights Sponsor Here NZ Masters Games, and our iconic celebration of sporting participation fully bankrolled.

The Whanganui Events Trust, in its current form, has taken the Games as far as it can. Now is the time for a serious revamp.

All such events have a natural lifespan and regularly face the challenge of re-inventing themselves.

Only this week came the news that the Wellington Sevens was to become the Hamilton Sevens after 18 years in the capital.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

When I lived there, it was the hottest ticket in town, fans snapping up all the seats within minutes and turning the Westpac Stadium into a seething party central.

In recent years, the players have outnumbered the fans and that lifespan cycle is on the downswing.

The Masters Games similarly faces a re-invigoration test ... but I trust that won't involve moving it to Hamilton.

Advertisement
Advertise with NZME.

This year's event saw new Events Trust chief executive Kathy Cunningham try to shake things up, and that was fair enough. Unfortunately, her plans proved a little too ambitious, especially without a solid financial foundation on which to develop them.

The Games have always relied heavily on a solid bunch of gutsy volunteers from various sporting codes pulling things together.

But if it is to thrive, it also needs a professional touch - some new ideas and a hard sell to potential sponsors.

The Whanganui District Council has funds and expertise to call on and, as 49 per cent shareholder in the Games, it is right that it has a bigger say in the way forward.

As for the Events Trust, it's future looks cloudy. The Mountains-to-Sea multisport event did not happen again this year due to lack of numbers, and it has just finished a one-off Artists Open Studios contract.

Events are important to Whanganui - think Vintage Weekend - so do we need one body organising them. And, if so, what form should that body take?

Save

    Share this article

Latest from Whanganui Chronicle

Whanganui Chronicle

Survivor of triple-fatal crash on learning to walk with a prosthetic leg

21 Jun 10:00 PM
Whanganui Chronicle

One dead, six hurt in spate of overnight house fires

20 Jun 06:39 PM
Premium
Lifestyle

Gareth Carter: Plants to attract birds

20 Jun 05:00 PM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Whanganui Chronicle

Survivor of triple-fatal crash on learning to walk with a prosthetic leg

Survivor of triple-fatal crash on learning to walk with a prosthetic leg

21 Jun 10:00 PM

He lost an arm and a leg in a crash that killed three friends.

One dead, six hurt in spate of overnight house fires

One dead, six hurt in spate of overnight house fires

20 Jun 06:39 PM
Premium
Gareth Carter: Plants to attract birds

Gareth Carter: Plants to attract birds

20 Jun 05:00 PM
Leaders recall Whanganui’s biggest flood 10 years on

Leaders recall Whanganui’s biggest flood 10 years on

20 Jun 05:00 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Whanganui Chronicle e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Whanganui Chronicle
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Whanganui Chronicle
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP