Life's not fair, and that goes for politics even more. It's a dirty business — just ask Winston Peters.
Bill's socialist policies, his dour but practical approach, his worthy track record as finance minister ... all left in the shade by the radiant smile of Jacinda Ardern, aspirational and charismatic in a way he could never be.
It was his relentless decency against Jacinda's relentless positivity.
There is no reason to think things will change. Jacinda does "caring" much better than Bill. It will take a significant stuff-up by Labour to make him a contender again.
I assumed he would resign when the new coalition government was announced. But no.
Why stay on? Surely there's plenty for him to do down Dipton way ... does he really need the job? As a two-time election loser, this verges on the masochistic.
National need a bright, shiny — young — new face to tarnish Jacinda's saintliness.
The murmurings that "Bill must go" will return and likely get louder. It seems he is just keeping the seat warm, while some up-and-comer waits to seize their moment.