To paraphrase Wall Street's Gordon Gekko: "Debt is good."
Chuck in all the high street stores offering interest-free, no-deposit, delayed payments for assorted goods - you can take home that flat screen TV and the debt that goes with it without handing over a dime.
So the message from the business world is: "Live beyond your means; owe money - the more, the better."
Call me naive ( ... oh, you already did!), but I was brought up to think of debt as not a good thing; owing money was to be avoided if possible.
And I vaguely recall a global financial crisis that brought the civilised world to its knees - and cost a lot of people their savings and/or their jobs - that was founded on excessive debt (worthless property in the United States, otherwise known as sub-prime mortgages).
Now I know a lot of people in the financial sector made millions out of this global crisis, but, for the ordinary man in the street, it was pretty tough.
So my question is: How long do we have keep encouraging people into debt before we have another crash?