However, increased unemployment and drought conditions affecting dairy and meat production were likely to have undermined regional confidence.
The survey also asks how people view their own financial situation and their current willingness to buy a major household item. The Westpac-McDermott Miller Consumer Confidence Index for Taranaki and Manawatu-Whanganui was 106 in the March quarter, up from 102 in December. Despite this improvement, consumer confidence in the region remains the lowest in New Zealand.
"Households in the Taranaki and Manawatu-Whanganui regions are feeling a bit more optimistic about the economic outlook for the country and an increasing number are expecting some improvement in their financial circumstances over the 12 months," Mr Stephens said.
"As a result, more households in this region are showing a greater willingness to buy major household items."
The survey was conducted over the period March 1-15.