Being "business friendly" was one of the drivers behind the Wanganui District Council's new signage bylaw, and councillor Helen Craig said it was working.
Mrs Craig said initially there was some concern by businesses about draft changes to the bylaw, with some worried it wouldrestrict where businesses could place signs on the street and pavements.
"But the final bylaw is very business-friendly, providing a good framework for pedestrian and road safety, and makes for a great looking town. This is the way all good consultation should operate," she said.
She said anyone wanting to place a sign on a footpath, on public property or a road should look at the bylaw first.
But she said the intent is to allow retailers to place up to two signs each on footpaths while mobile trailer signs are still allowed but are restricted as to size and where they can be placed.
"People do wonder why council even went through this exercise but the reality is there were some conflicting regulations and the draft just brought together what was already in our various rules," Mrs Craig said.
She said council had adopted a fairly lenient approach and not enforced many of the rules, except the signage trailers were removed when complaints had been made.
"Essentially the final bylaw is much more business-friendly than the old set of regulations, and much easier to understand and follow.
"None of this is earth-shattering or vital for our existence but council's required by law to review bylaws on a regular basis."