The findings were consistent with what PwC experts were seeing in the market.
"Companies that effectively use business data and have a multi-year digital roadmap, for example, are the ones maximising their investments."
He said the survey results showed that businesses most aware of technology and how best to use it were 50 per cent more likely to achieve rapid revenue growth and twice as likely to achieve rapid profit growth when compared to the other survey respondents.
"While virtually all companies say they are investing more in digital technology, the top-performing organisations understand how to best apply the technology so that it becomes a mind-set.
"Increasingly, the leaders are recognising that digital is far more than technology. It is driving fundamental change in consumer and staff behaviour and this, in turn, has cultural and work practice implications beyond the technology itself."
Mr Doone said while NZ organisations have been late starters compared to global leaders they were quickly catching up.
While it was noticeably absent three years ago, digital strategy had become an integral part of everyday boardroom discussions and he said this engagement in digital was another strong factor contributing to growth.
"Overall, there is a renewed focus by NZ businesses on digital strategy and those investments are starting to pay dividends. There's a desire and a drive to embrace digital thinking, as well as a recognition that Kiwi companies need to invest more in this thinking to keep up with organisations around the world and customer expectations here at home," he said.
Now in its seventh year, PwC's Digital IQ Survey tracks best practices and evolving attitudes and priorities regarding digital technologies around the world. The survey assesses how well firms understand and weave technology into their organisation.
