Power was restored to hundreds of Whanganui properties on Wednesday afternoon after being out since about 5am.

Power was cut to about 200 Aramoho properties after a car crashed into a power pole on Brunswick Rd early on Wednesday morning.

A police spokesperson said the power pole was still standing but was on a slant and the driver of the vehicle had not been located.

Contractors worked throughout the day to get the power back on. A Powerco spokeswoman said power was restored at 4pm on Wednesday.

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Stacey Williams, of Staceys Cakes, posted on Facebook that she was baking when the power went out and she had wasted ingredients in a cake she was making for a client.

Williams said it was an inconvenience at first, but saw a silver lining in it after she discovered the power cut was the result of a car crash.

"I have taken this opportunity to teach my twins how to manage themselves in an emergency," Williams said.

"My cake isn't important compared to everyone's safety. I hope everyone affected is safe, warm and has food."

Aramoho Mags and Lotto remained open, posting on Facebook that its Lotto terminals were still working.