The business, Beads and Pendants, for most people would be like a trip into an Aladdin's cave. There are shelves of brightly, gleaming beads, small packets of do it-yourself jewellery kits and gorgeous hair adorments and belts.
The special children's section not only has beautiful necklaces, bracelets and earrings -there are tiny dress-up costumes that would thrill most mums and kids. Tiny ballerina tulle skirts, wonderful character hats, and a huge selection of hero and heroine masks.
Hooks said he is always open but being open by appointment is also the way to go.
"I am here all the time but it would be good to know when someone is coming.''