Whanganui has recorded the biggest rise in visitor spending for the North Island.
The latest tourism figures were released this week by the Ministry of Business, Innovation and Employment.
And the monthly tourism regional estimates show Whanganui enjoyed growth of 28 per cent in the amount visitors spent in the district in May, compared with spending in May 2016.
For the 12-month period ending in May 2017, total visitor revenue for Whanganui was $127 million, an increase of 11 per cent for the 12 months from May 2016.
"The annual growth in spend is actually the highest among all the other North Island regional tourism organisations," said Lyn Cheyne, Strategic Lead - Destination for Whanganui and Partners, the district council's economic development arm.