"We aim to provide the most affordable basic dental care for the Castlecliff community and Whanganui generally."
Dr Reid said Cliff Dental will be essentially non-profit, with any profit going back into the practice and the community.
It will be run separate from Victoria Dental with one surgeon - Dr Snehal Shah - helped by a dental assistant Pam Hiroti and administrative staff.
"There are a lot of different communities in Whanganui and all of them have different needs and means. I just wanted to help out those who find dentistry expensive," he said.
"We're aiming for a good 20-30 per cent discount for Community Services cardholders. It's about providing them with more bang for their buck."
The new clinic was promoted on Facebook and he said the response had been "great".
"We had a free dental day here a week or so back run through the NZ Dental Association and created great interest. We had about 50 patients come through."
Initially the clinic will open two or three days a week.
"We don't need to profit from this. What we're aiming to do is for it to be self-sustaining, to pay its way. This is not about getting anything out of this.
"I'm really enthusiastic about getting this up and running and feel it will help make dentistry a lot more accessible to those who need it," Dr Reid said.