"For sure there's prizes, but that doesn't interest me as much as the fact it's putting your name on such a prestigious trophy. And also there's the learning and challenges you face in the competition."
He gets a technical exam tonight, practical tests tomorrow at Manfeild events centre and a formal function that night at Feilding Civic Centre.
Mr Rogers knows the judges can "throw anything in there". He's been practising as best he can but distracted by the birth of his and wife Kate's daughter Charlotte on January 29.
He manages the family farm, Koeke Estate, in the headwaters of the Turakina River. Its 1500 hectares are mostly so steep that mustering has to be done with horses.
In summer, when temperatures can rise into the 30s in the valley's windless microclimate, Mr Rogers can be leaving the house on horseback at 4am, in order to move sheep before the heat sets in.