Waikato Herald
  • Waikato Herald home
  • Latest news
  • Sport
  • Business
  • Rural
  • Lifestyle
  • Lotto results

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Lifestyle
  • Lotto results

Locations

  • Hamilton
  • Coromandel & Hauraki
  • Matamata & Piako
  • Cambridge
  • Te Awamutu
  • Tokoroa & South Waikato
  • Taupō & Tūrangi

Weather

  • Thames
  • Hamilton
  • Tokoroa
  • Taumarunui
  • Taupō

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Waikato News

Small Business and Manufacturing Minister Andrew Bayly apologises for interaction during company visit

By Adam Pearse, Claire Trevett, Julia Gabel
NZ Herald·
18 Oct, 2024 02:45 AM8 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Andrew Bayly speaks with Heather du Plessis-Allan about an incident in October that led to a complaint being laid against him. Video / Newstalk ZB

Minister Andrew Bayly has apologised after a complaint he allegedly swore at, mocked and ridiculed a man during a ministerial visit to a business.

The complainant says it left him feeling “degraded, embarrassed and deeply disrespected”.

Bayly said he had “unreservedly apologised” to the person and target="_blank">Prime Minister Christopher Luxon said he had confidence in the minister – but has made it clear such actions can’t reoccur.

Bayly said: “I obviously got this completely wrong, and I have unreservedly apologised to the person concerned.

“It was unintentional, I meant the comments in a light-hearted manner, but I accept that they caused offence. I take responsibility for the situation, and I am sorry.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

“I regret my actions. They fall well short of the behaviour expected of a minister, and what I expect of myself. I have also apologised to the Prime Minister, and given him my assurance it will not happen again.”

In the complaint, the worker said Bayly told him to “take some wine and f*** off” home. The complainant also said Bayly repeatedly called him a “loser”.

Luxon said he was disappointed in Bayly’s conduct.

Advertisement
Advertise with NZME.

“He fell well short of the professional standards of behaviour I expect from ministers. He has apologised, both to the person concerned and to me, and has given me his assurances that it won’t happen again.

“I still have confidence in Mr Bayly. These actions fell well short of my expectations and I have been clear to Mr Bayly they cannot occur again.”

Bayly also released his letters responding to the complaints.

One letter, dated October 11, was to the business concerned and thanked them for allowing him to visit.

It said he appreciated them bringing his attention to the concerns raised by the person.

“I was deeply saddened to learn I had unintentionally offended Mr [redacted]. What had intended to be a sharing of a light-hearted moment has obviously caused great offence to him.”

He said he would appreciate it if his apologies could be passed on.

Bayly sent an email a week later, on October 18, to the man concerned repeating his apology and asking for a chance to speak.

“While I meant my comments in a light-hearted manner, I accept that they made you feel embarrassed and insulted. I got it wrong and I deeply regret this. I am sorry.”

He also addressed the person’s suspicion he had been drinking alcohol at the time.

Advertisement
Advertise with NZME.

“I want to reassure you that I was not intoxicated when we met. Regardless, my behaviour was unbecoming of a Government minister.”

The complainant alleged Bayly and his group left the warehouse but the minister twice returned and insisted the pair have a drink, but the offer was refused.

“The entire situation was deeply uncomfortable and I felt as though I had no choice but to lock the warehouse early and leave, as I was overwhelmed with absolute disgust from the minister’s treatment towards myself.”

The complainant described the “significant” emotional impact that left him “deeply offended”.

“I did not dedicate [redacted] of my life to the [redacted] only to be belittled by an ambassador of the very government I served.”

Small Business and Manufacturing Minister Andrew Bayly has admitted his behaviour "wasn’t becoming of a minister". Photo / Mark Mitchell
Small Business and Manufacturing Minister Andrew Bayly has admitted his behaviour "wasn’t becoming of a minister". Photo / Mark Mitchell

‘Deeply upset’

Bayly told the Herald he was “deeply upset about what happened”.

Advertisement
Advertise with NZME.

“I put myself in a situation where I unintentionally offended someone. They obviously were offended very deeply, wasn’t intended.

“It was a pretty brief interaction, it was light-hearted nature, or that’s what it was meant to be but unfortunately the person involved took offence and ... I have apologised unreservedly to that person.”

Asked if he had considered stepping down from his roles after the incident, Bayly said “no” and that he had apologised to the Prime Minister.

“He has confidence [in me]. I really enjoy being Minister of Small Business, I enjoy meeting people. It’s something I am very keen and passionate about and I’ll continue doing it.

“I have apologised to the Prime Minister and said that my behaviour wasn’t becoming of a minister and said it won’t happen again.”

Bayly believed he was ‘front-footing’ issue

Speaking to Newstalk ZB on Friday evening, Bayly said he became aware of the complaint a few days after the alleged incident. He believed he was “front-footing” the issue.

Advertisement
Advertise with NZME.

“The person has chosen to go public... they have canvassed a number of politicians about the issue... they have made many people aware of the issue.”

He said he hadn’t been drinking and didn’t believe he had used some of the words attributed to him.

“I don’t want to necessarily get into who said what, other than the fact I had a brief interaction with the person concerned and unfortunately he took offence with what was said. I have unreservedly apologised... it wasn’t intended.”

Bayly wouldn’t say where the event occurred. Asked if there was anything else that hadn’t been made public, he said there wasn’t.

Hipkins says PM has ‘failed to show leadership’

Labour leader Chris Hipkins said while it was a National Party issue, he believed it was the “latest in a string of instances where Christopher Luxon has failed to show leadership” about his ministers’ poor behaviour.

“As Prime Minister, he is not enforcing the standards he himself demanded from Opposition.”

Advertisement
Advertise with NZME.

The complaint letter released by Bayly

I am writing to formally lodge a complaint regarding the unacceptable behaviour I experienced at the hands of Andrew Bayly during his ministerial visit on OCT-24. This encounter left me feeling degraded, embarrassed, and deeply disrespected in front of my colleagues. The emotional impact of the incident is significant, and I believe it is important to bring this to your attention so that appropriate action can be taken.

When Andrew Bayly was introduced to me, one of the first things he asked was why I was still at work. His tone was dismissive, and he proceeded to say, “Take a bottle of wine and go home, go on, go home...take some wine and f*** off.”

His behaviour and the way he spoke to me suggested that he had been drinking prior to arriving, which made the situation even more uncomfortable. Certainly not the demeanour one would expect from a representative of the New Zealand Government.

As he stepped closer, invading my personal space until we were shoulder to shoulder, Andrew again questioned why I was still working, noting that no one else was on the warehouse floor. What followed next was both shocking and humiliating. He called me a “loser” repeatedly, saying the reason I was still at work was because I am a “loser.”

He turned to the group of people with him at the time, including my boss, the Minister’s assistant, marketing staff, and employees, and formed an ‘L’ with his fingers on his forehead.

He then continued to call me a “loser,” over and over, clearly trying to amuse the group at my expense. I felt angered and powerless in that moment, made to feel like I was the object of ridicule in front of my peers.

Advertisement
Advertise with NZME.

It was degrading to be insulted in such a personal way, and I was left feeling embarrassed. Being called a loser, repeatedly, by someone in a position of authority, and being made a laughing stock in front of my colleagues, was an experience that no one should have to endure.

After this, Andrew and the group left the warehouse, but twice Andrew returned, insisting that I come to the [...] and “have a drink” with him.

On both occasions, I refused. The entire situation was deeply uncomfortable, and I felt as though I had no choice but to lock the warehouse early and leave, as I was overwhelmed with absolute disgust from the minister’s treatment towards myself.

The emotional impact of this incident has been significant. I have felt embarrassed, ridiculed, and degraded. To be publicly ridiculed and insulted in this way has left me deeply offended. I take pride in my work, and to be treated as though I was somehow lesser, or deserving of ridicule, is unacceptable.

I did not dedicate [...] of my life to the [...] only to be belittled by an ambassador of the very government I served.

I have been part of the [...], I have been part of, and lead, [...] - all of which require a form of etiquette severely lacking in Andrew Bayly. I believe that this behaviour should not be tolerated in any professional setting, and I am requesting that this matter be addressed promptly.

Advertisement
Advertise with NZME.

I deserve to work in an environment where I am treated with respect and dignity, and I trust that appropriate action will be taken to ensure this type of behaviour is rectified and does not happen again. I look forward to your response and to seeing how this matter will be resolved. Sincerely.

Save

    Share this article

Latest from Waikato News

Waikato Herald

'Hot-box' murder: Accused says rival gang bigger issue than patched member's theft

17 Jun 07:00 AM
Waikato Herald

Paving the way to NZ's future, using robots and kiwifruit leather

16 Jun 10:36 PM
Lifestyle

What the inaugural Jetstar flight from Hamilton to Sydney was really like

16 Jun 08:16 PM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Waikato News

'Hot-box' murder: Accused says rival gang bigger issue than patched member's theft
Waikato Herald

'Hot-box' murder: Accused says rival gang bigger issue than patched member's theft

17 Jun 07:00 AM

Defence counsel says Mark Hohua died after falling on to concrete steps while fleeing.

Paving the way to NZ's future, using robots and kiwifruit leather
Waikato Herald

Paving the way to NZ's future, using robots and kiwifruit leather

16 Jun 10:36 PM
What the inaugural Jetstar flight from Hamilton to Sydney was really like

What the inaugural Jetstar flight from Hamilton to Sydney was really like

16 Jun 08:16 PM
Wintec welder leading the way for women in trades
Waikato Herald

Wintec welder leading the way for women in trades

16 Jun 07:00 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Waikato Herald e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the NZ Herald newspaper
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Waikato Herald
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP