It is also a place for motorists to take a toilet break and grab a bite to eat when travelling through town.
The council wants to develop a 'masterplan' to not only improve this area, but also improve the connection between Hetana St and Arawa St, as well as connecting this part of town to Matamata's cycling and walking network.
Improving these links will open up more of Matamata to visitors, and has great potential to boost the local economy.
Matamata-Piako mayor Ash Tanner said he is excited about the project and is keen to work with the community on creating an area that will enhance the town.
"Matamata is a very welcoming town and it has so much to offer not only our visitors, but locals as well. We want to ensure we are making the most of each space in the CBD – whether it's for retail, relaxation or activities," Tanner said.
"We need your feedback to ensure it meets the needs of the people who call Matamata home. Whether you want to see a park, make the area more pedestrian friendly, cultivate the towns heritage, develop an art scene or create a place to meet and eat.
"Whatever your ideas are, take the time to share them with us."