Waikato Herald
  • Waikato Herald home
  • Latest news
  • Sport
  • Business
  • Rural
  • Lifestyle
  • Lotto results

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Lifestyle
  • Lotto results

Locations

  • Hamilton
  • Coromandel & Hauraki
  • Matamata & Piako
  • Cambridge
  • Te Awamutu
  • Tokoroa & South Waikato
  • Taupō & Tūrangi

Weather

  • Thames
  • Hamilton
  • Tokoroa
  • Taumarunui
  • Taupō

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Waikato News

Most important meal of the day? Kiwis swapping breakfast for fast food

NZ Herald
15 Mar, 2016 04:30 PM2 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
Kiwis have confessed to having reheated fish and chips for breakfast. Photo / iStock

Kiwis have confessed to having reheated fish and chips for breakfast. Photo / iStock

Could the most important meal of the day be...reheated fish and chips?

Research from breakfast food giant Sanitarium has revealed Kiwis are snubbing healthy options and tucking into leftover takeaways for their morning lift.

Only a quarter of New Zealanders surveyed said they ate healthy food at breakfast time. That's despite 93 per cent of those surveyed understanding the importance of a good breakfast.

Read more: Reality TV finally tackles the big issue of obesity

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Instead people have confessed chowing down on cold pizza, chocolate, icecream, leftover party food, reheated fish and chips, pavlova, beer and cornflakes.

Alarmingly many said they didn't even bother to eat breakfast with nearly a third of respondents admitting they went without at least twice a week.

Young millennials were the most likely to go without a healthy breakfast with almost half of those aged 18-24 saying they usually skipped it most days of the week.

Instead they were replacing it with a cup of tea, coffee or chocolate.

Advertisement
Advertise with NZME.

Sanitarium nutritionist Susan Buxton said it was disappointing to see how many of us were still not eating a nutritious breakfast.

"Most fast food breakfasts are not ideal as they are generally energy dense and nutrient poor meaning that they are high kilojoules and usually also high in fat and sugar and low in fibre, protein, vitamins and minerals," said Buxton.

She said while many fast food outlets are trying to provide better options, those going to eat at these outlets might not necessarily choose the healthier choice.

The survey also found the age-old tradition of sitting down to eat breakfast with the family appeared to be going by the wayside.

Discover more

Lifestyle

Kiwi kids learn cooking skills

16 Mar 06:35 PM

Just over 10 per cent of those surveyed had breakfast every morning of the week with family but more than a third of adults aged under 25 said they never have breakfast at home.

Parents of preschool and school-aged children were more likely to spend time around the kitchen table with their children sitting down with the family for between two and six mornings each week to eat breakfast.

The study also revealed that Kiwis were creatures of habit with more than two thirds of us eating the same breakfast for at least half of the week.

Save
    Share this article

Latest from Waikato News

Waikato Herald

Did tradie defraud clients, was he simply in over his head?

Waikato Herald

Sleep like a Queen: Bedroom suite made for Elizabeth II to go up for auction

Waikato Herald

'Frustration and exhaustion': Waikato teachers strike over pay concerns


Sponsored

Farm plastic recycling: Getting it right saves cows, cash, and the planet

Advertisement
Advertise with NZME.

Latest from Waikato News

Did tradie defraud clients, was he simply in over his head?
Waikato Herald

Did tradie defraud clients, was he simply in over his head?

That's the question a judge is now deciding after a trial in the Hamilton District Court.

21 Aug 06:00 AM
Sleep like a Queen: Bedroom suite made for Elizabeth II to go up for auction
Waikato Herald

Sleep like a Queen: Bedroom suite made for Elizabeth II to go up for auction

21 Aug 02:21 AM
'Frustration and exhaustion': Waikato teachers strike over pay concerns
Waikato Herald

'Frustration and exhaustion': Waikato teachers strike over pay concerns

20 Aug 10:51 PM


Farm plastic recycling: Getting it right saves cows, cash, and the planet
Sponsored

Farm plastic recycling: Getting it right saves cows, cash, and the planet

10 Aug 09:12 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Waikato Herald e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the NZ Herald newspaper
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Waikato Herald
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP