People come under financial pressure for many different reasons.
For some, it is simply that they don't earn enough to cover their living expenses. For others it is failure of a relationship or a business. Redundancy and illness can also bring about huge financial pressures.
Another common reason why people find themselves struggling financially relates to their own generosity.
There are certain groups of people who are prone to being overly generous; that is, they look after the wellbeing of others while sacrificing their own financial security.
Among these people are single parents who spoil their children to alleviate guilt or buy their affection, doting grandparents, grandparents raising grandchildren, philanthropists, and the "sandwich generation" with elderly parents and children who are struggling with employment, relationships or early parenthood.