"I've got about 30 breeding cows. Last year I started an artificial insemination programme to help fast-track the herd's genetic gain," he said.
The Hamilton City Young Farmers member is a former fencing contractor whose work took him to Fiji.
"I spent a month erecting fences on a research station. The humidity was a killer," he laughed.
Sam took out a junior sheep judging title at Hawke's Bay premier agricultural show last month, winning a trip to Perth.
"It's awesome. I'm a cattle breeder who'll be representing New Zealand in sheep judging," he said.
Before then, Sam will compete in the Waikato/Bay of Plenty Regional Final of the FMG Young Farmer of the Year in Matamata on March 23 next year.
The second-to-last Waikato/Bay of Plenty qualifying event was held in Piarere on Saturday and the last is this Saturday at Pokuru.