Waikato Herald
  • Waikato Herald home
  • Latest news
  • Sport
  • Business
  • Rural
  • Lifestyle
  • Lotto results

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Lifestyle
  • Lotto results

Locations

  • Hamilton
  • Coromandel & Hauraki
  • Matamata & Piako
  • Cambridge
  • Te Awamutu
  • Tokoroa & South Waikato
  • Taupō & Tūrangi

Weather

  • Thames
  • Hamilton
  • Tokoroa
  • Taumarunui
  • Taupō

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Waikato News

Fieldays 2024: Spending dip expected this year as crowds gather at Mystery Creek

Monique Steele
RNZ·
12 Jun, 2024 12:05 AM2 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
The gates are open as Fieldays gets under way at Mystery Creek. Photo / Monique Steele / RNZ

The gates are open as Fieldays gets under way at Mystery Creek. Photo / Monique Steele / RNZ

By Monique Steele of RNZ

The gates are open and the crowds are streaming in for the 56th annual Fieldays - but there’s concern this year could be quieter with farmers a little cash-strapped.

About 110,000 people attend the four-day event each year at Mystery Creek, near Hamilton checking out all the sights and sounds such as farm machinery, the latest tech and competitions like tractor pulling and fencing.

National Fieldays Society chief executive Peter Nation said they were expecting a dip in spending this year because times are tough.

Sheep farmers were facing low prices and despite rising dairy prices, profit margins for dairy farmers remained tight.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

“We’re certainly aware of the economic conditions in the market place and record sales are probably not going to happen but we do have an economy and there will be sales and we’ll see at the end of Fieldays what that looks like in real terms.”

He said businesses were still keen to showcase their best at the event, with only 1 per cent of the more than 1100 exhibitor sites unallocated.

Nation said the Innovation Hub, where people promoted new tools and ideas, had the largest number of entries in 10 years.

Advertisement
Advertise with NZME.

“That bodes really well for people in the industry when you’ve got people turning their minds to solving problems like water quality and climate change, it’s really exciting.”

Despite it not being an election year, there was a strong contingent of politicians attending.

Prime Minister Christopher Luxon speaking at Fieldays. Photo / Monique Steele / RNZ
Prime Minister Christopher Luxon speaking at Fieldays. Photo / Monique Steele / RNZ

The coalition Government would be out in force after its emissions announcement on Tuesday, with Prime Minister Christopher Luxon speaking at the Ministry of Primary Industries Leaders Luncheon today.

The Government would be seeking to maximise its time with rural voters talking up its recent policy announcements, including the scrapping of He Waka Eke Noa and the confirmation agriculture won’t enter the Emissions Trading Scheme.

The National Party, which traditionally had strong support among farmers, was also using Fieldays to launch a Rural Nats group.

Advertisement
Advertise with NZME.

The special interest group would focus on rural people and issues - helping to develop rural and agriculture policy.

National MPs from five regions including Barbara Kuriger, Mike Butterick and Miles Anderson would lead the Rural Nats in their respective areas.

Labour was also making its presence known, with its leader Chris Hipkins attending on Friday to visit stalls and speak at the new Advocacy Hub.

- RNZ


Advertisement
Advertise with NZME.
Save
    Share this article

Latest from Waikato News

Waikato Herald

'You are bringing it to life': Inside Hamilton's carve-your-own pounamu studio

07 May 06:00 PM
Waikato Herald

Letter from a childhood friend: David Attenborough writes to Taupō centenarian

07 May 06:00 AM
Sport

Early alarms, heavy workloads: How a young Waikato squad finds balance in the pool

07 May 01:00 AM

Sponsored

Future of wealth in NZ: A conversation with ASB CEO Vittoria Shortt

03 May 11:20 PM
Advertisement
Advertise with NZME.

Latest from Waikato News

'You are bringing it to life': Inside Hamilton's carve-your-own pounamu studio
Waikato Herald

'You are bringing it to life': Inside Hamilton's carve-your-own pounamu studio

More than 40 people, including Uncle Tics and Matua Bill, have carved here.

07 May 06:00 PM
Letter from a childhood friend: David Attenborough writes to Taupō centenarian
Waikato Herald

Letter from a childhood friend: David Attenborough writes to Taupō centenarian

07 May 06:00 AM
Early alarms, heavy workloads: How a young Waikato squad finds balance in the pool
Sport

Early alarms, heavy workloads: How a young Waikato squad finds balance in the pool

07 May 01:00 AM


Future of wealth in NZ: A conversation with ASB CEO Vittoria Shortt
Sponsored

Future of wealth in NZ: A conversation with ASB CEO Vittoria Shortt

03 May 11:20 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Waikato Herald e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the NZ Herald newspaper
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Waikato Herald
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • NZME Digital Performance Marketing
  • Photo sales
  • NZME Events
  • © Copyright 2026 NZME Publishing Limited
TOP