Wrap dresses can be tied tighter or looser depending on how much you want to emphasise your curves. Just watch out for the plunging neckline that sometimes accompanies them.
The Duchess hasn't been afraid to keep her hemlines quite high. Other mums-to-be can do the same - while your middle might be expanding, you can always show off your legs, albeit with a pair of tights in winter.
Well-fitted clothes are in general much more flattering than maxis, which you can drown in if you're not careful. Empire-line dresses are perfect when your bump is pronounced.
Andrea Neill runs Blooming Beautiful, with a website and shop in Glenfield, on Auckland's North Shore. She says most Kiwi mums are still more focused on saving money than following too closely in Kate's footsteps. "It's a funny sort of market because people are only pregnant for nine months, it's very short."
At the moment, most mums-to-be want cardigans and trousers, she says. "And they always seem to be looking for dresses and jeans."
More women are buying their maternity clothes on line, Andrea says. But sometimes it can be worth finding a shop where you can try things on. "Your body changes so much."