Susan Edmunds shares five ways to get the women of Mad Men's look every day Alexandra Owen Liberty coat, Alexandra Owen Gatsby dress.
MASCARA
Lots of mascara is an excellent way to finish off a look - but it doesn't have to be gloopy and like something off the set
of Jersey Shore. Try Maybelline Volum' Express One-by-One or Mega Volume Collagene 24.
POWDER FINISH
Powder went out of fashion somewhere between Mad Men and Desperate Housewives but is now back in favour - and far less heavy than it used to be. Translucent powder is a subtle way to finish your look and reduce shine. Try Maybelline Fit Me powder for the perfect match.
KISSABLE LIPS
Keep your lips looking great all day by investing in a super-stay lipstick that won't kiss off - or dry out your lips. Try Maybelline Super Stay 24hr Color in Up In Flame or Color Sensational Lipstick in Plum-tastic for Mad Men glam.
LIQUID EYELINER
Liquid eyeliner is just a bit more polished than a smudge of kohl. Modern eyeliners are easier to apply than their counterparts from the 1960s - try Maybelline Eye Studio Lasting Drama Gel Liner or Master Precise Liquid Eyeliner.