Cooking the Books podcast: Why tough times mean you need to get serious about a business strategy

No matter what the size of your business is, you’re often having to compete globally from day one. Image / 123rf.com

Each week BusinessDesk and the NZ Herald’s Cooking the Books podcast tackles a different money problem. Today, it’s all about finding the growth strategy to take you to the top. Hosted by Frances Cook.

Once upon a time, doing well in business meant competing with someone down the road, or if you did really well, others throughout New Zealand.

Now, whatever your size, you’re often having to compete globally from day one.

So growing your business has challenges, from day one.

Luckily, a seasoned competitor is ready to share her insights into what makes successful businesses stand out from the pack.

For the latest podcast, I talked to Debbie Humphrey from D/Srupt.

For the interview, listen to the podcast here.

• If you have a question about this podcast or a question you’d like answered in the next one, come and talk to me about it. I’m on Facebook here, Instagram here, and Twitter here.

• Listen to the full interview on the Cooking the Books podcast. You can subscribe on iHeartRadio, Apple Podcasts, or Spotify.