White supremacist flyers have been dropped in Tauranga mailboxes - leaving residents appalled and police investigating.

The flyer, headlined "It's alright to be white", points readers to the website of an extremist group that promotes white supremacy.

The ideology of the group, which the Bay of Plenty Times has chosen not to name, was defined as Neo-Nazi by the Southern Poverty Law Centre in the United States.

Ōtumoetai resident Marg said she was appalled to find the flyer in her mailbox last week.

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"I kept it because my son is taking it to college to show his social studies teacher. He's appalled, as are we all."

Her neighbours also received the flyer but no one had seen who delivered it.

"We have an Indian family and several Māori families just up the road, I hate that they might now feel unsafe."

"No one's seen them doing it so we assume it's done in the dark."

Marg said she had lived in Tauranga for 10 years and although the city was quite white and middle class, the flyer came as a surprise.

"I never thought of it as a place where white supremacist types would live. And, if they did live here, that they would think it is okay to spread such vile and racist stuff.

"We have an Indian family and several Māori families just up the road, I hate that they might now feel unsafe."

The flyer dropped at an Ōtumoetai address last week. Information about the group it promoted was blurred out by NZME. Photo / supplied
The flyer dropped at an Ōtumoetai address last week. Information about the group it promoted was blurred out by NZME. Photo / supplied

She said she had not reported it to the police as she knew someone from the Pillans Point area reported it earlier in the week.

Another Tauranga resident told Newshub he received the flyer today and had reported it to the police.

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A police media spokeswoman confirmed a complaint had been made about a leaflet containing concerning material found in a letterbox in Ōtumoetai, Tauranga.

The spokeswoman said police were assessing the report and urged anyone who may have found similar material to contact them on 105.

The flyer called for white people to awake and "save the white race".

"You have no need to say 'sorry' because you are Nature's Finest," the leaflet said.