But the event hasn't excited accommodation providers in Whangarei who fear the weather may keep spectators at home.
David Cox, owner of Whangarei's only five-start Hotel, Lodge Bordeaux, said car rallies did not attract huge crowds.
"It's not like a rugby match. If they [spectators] have to stand in rain and watch the rally, then they won't be interested," he said.
Avenue Heights' Hotel owner Allan Forest said none of his customers for this weekend has anything to do with watching or participating in the rally.
"Last year, we did get two competitors with their crews and their cars staying here but this year I think the weather will play a part," he said.
Settlers' Hotel is providing lunch to team Proton during the service stop and owner Rick Codlin said a couple of drivers have indicated they would stay at his hotel after the race.
"It's a fleeting visit this year and I don't think it will have a huge impact on the business community in Northland."
Since the inaugural event held in Monte Carlo in 1973, the WRC has become the holy grail for drivers and manufacturers seeking dominance in the Federation Internationale de L'Automobile (FIA) regulated series. As well as the international contingent of 14 WRC cars, there are 14 in the Super 2000/ Production World Rally Championship category (SWRC/PWRC) that includes Geraldine's Hayden Paddon in the S2000 Skoda Fabia. A further 16 teams round out the field, of which 11 are contesting the fourth round of the Brian Green Property Group New Zealand Rally Championship, powered by Brother.