Northern Advocate
  • Northern Advocate home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Sport
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Sport
  • Property
    • All Property
    • Residential property listings

Locations

  • Far North
  • Kaitaia
  • Kaikohe
  • Bay of Islands
  • Whangārei
  • Kaipara
  • Mangawhai
  • Dargaville

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Kaitaia
  • Whangārei
  • Dargaville

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • What the Actual
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Northern Advocate

Willow Jean Prime promotion sets a new record for Māori in Cabinet

Joseph Los'e
By Joseph Los'e
Kaupapa Māori Editor·NZ Herald·
11 Apr, 2023 10:25 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

The 2020 Labour Party Maori Caucus: l-r Louisa Wall, Adrian Rurawhe, Tamati Coffey, Nanaia Mahuta, Jo Luxton, Willie Jackson, Rino Tirikatene, Meka Whaitiri, Willow-Jean Prime, Kelvin Davis, Paul Eagle, Peeni Henare and Kiritapu Allan. Photo / Supplied

The 2020 Labour Party Maori Caucus: l-r Louisa Wall, Adrian Rurawhe, Tamati Coffey, Nanaia Mahuta, Jo Luxton, Willie Jackson, Rino Tirikatene, Meka Whaitiri, Willow-Jean Prime, Kelvin Davis, Paul Eagle, Peeni Henare and Kiritapu Allan. Photo / Supplied

The promotion to Cabinet of Willow Jean Prime has set a record for Labour’s strong Māori caucus.

Prime yesterday joined colleagues Willie Jackson, Kelvin Davis, Peeni Henare, Kiritapu Allen and Nanaia Mahuta as a Cabinet Minister - taking Māori representation in Cabinet to six.

Add to that group Māori ministers Meka Whaitiri and Rino Tirikatene who sit outside of Cabinet and it is a record that will stand for a long time in politics .

New Conservation Minister Willow Jean Prime, Prime Minister Chris Hipkins and Labour deputy leader Kelvin Davis. Photo / Tania Whyte
New Conservation Minister Willow Jean Prime, Prime Minister Chris Hipkins and Labour deputy leader Kelvin Davis. Photo / Tania Whyte

Prime replaces disgraced Napier MP Stuart Nash, who got his marching orders from Prime Minister Chris Hipkins following a string of indiscretions.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Māori Development Minister Willie Jackson said Prime’s promotion was well deserved and not tokenism.

“I am just so proud of how Willow Jean has gone about her work. She is a great talent and her promotion is well deserved,” Jackson told the Herald.

“Willow Jean’s promotion sets a record for Māori. We have 8 Māori ministers, but to have six in Cabinet is something very special .

“It is an achievement Māori, and I hope the entire country, can be proud of.”

Advertisement
Advertise with NZME.

Jackson said he had already seen disparaging remarks on social media about why Prime was promoted.

“Willow didn’t get the job because she’s a Māori.

“But you will always get the rednecks come out and it’s a shame their negativity. What those people don’t understand is the significance. This was not about tokenism or ticking boxes.

“There are a group of people who hate seeing Māori women not featured in a bad light. It’s sad they go down that track.

“The majority of New Zealanders would be proud of the advancement of Māori and gender.

“It is wonderful to have so many Māori, and also the significance of having half the people around the Cabinet table women. Who would have believed that?”

Jackson said Prime, Allan and Henare are the new faces of Māori leadership.

“Willow Jean has a huge amount of skills and is an exceptional candidate and I believe a great investment in our future.

“I am so proud of all three, who are our young guns.

“As the oldest of the crew it is terrific to see the next wave of Māori Leadership. There’s a lot for Māori to be proud of, there’s a lot for Labour to be proud of and a lot for this country to be proud of.”

Advertisement
Advertise with NZME.

Prime, a mother of two, takes on the Conservation portfolio and retains her Youth, Associate Minister for Arts, Culture and Heritage and Associate Minister of Health roles.


Save

    Share this article

Latest from Northern Advocate

Northern Advocate

Sweet success: Northland gelato chain's national expansion

08 May 05:00 PM
Northern Advocate

On The Up: Bocky Boo Gelato's sweet success

Northern Advocate

Social media a 'lethal' tool in young people's hands, principal says

08 May 05:00 PM

One tiny baby’s fight to survive

sponsored
Advertisement
Advertise with NZME.

Latest from Northern Advocate

Sweet success: Northland gelato chain's national expansion

Sweet success: Northland gelato chain's national expansion

08 May 05:00 PM

Bocky Boo Gelato opened in Whangārei in 2019 and quickly became a local favourite.

On The Up: Bocky Boo Gelato's sweet success

On The Up: Bocky Boo Gelato's sweet success

Social media a 'lethal' tool in young people's hands, principal says

Social media a 'lethal' tool in young people's hands, principal says

08 May 05:00 PM
German tourist stabbed by drunk man who couldn't find his car keys

German tourist stabbed by drunk man who couldn't find his car keys

08 May 08:00 AM
Connected workers are safer workers 
sponsored

Connected workers are safer workers 

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • The Northern Advocate e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Northern Advocate
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The Northern Advocate
  • The New Zealand Herald
  • The Northland Age
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP