Northern Advocate
  • Northern Advocate home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Sport
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Sport
  • Property
    • All Property
    • Residential property listings

Locations

  • Far North
  • Kaitaia
  • Kaikohe
  • Bay of Islands
  • Whangārei
  • Kaipara
  • Mangawhai
  • Dargaville

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Kaitaia
  • Whangārei
  • Dargaville

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Northern Advocate

Whangarei craft house The Bach 'very upset' by sharing name with newly opened brothel

Mikaela Collins
Northern Advocate·
16 Feb, 2017 08:46 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
Heather Carthew, chairwoman of The Bach craft house, says members have concerns after a brothel named The Bach opened less than a kilometre away. Photo / John Stone

Heather Carthew, chairwoman of The Bach craft house, says members have concerns after a brothel named The Bach opened less than a kilometre away. Photo / John Stone

When a Whangarei craft house named The Bach discovered a brothel by the same name had opened less than a kilometre away some "very upset" members worried there could be confusion.

But the owner of the brothel says that should not be an issue because the services offered by the two businesses were "completely different".

The Bach brothel opened last month by the Hatea River but it was an article in the New Zealand Herald that drew the attention of members of The Basin Arts and Crafts House, a co-operative, known as The Bach, located in Whangarei's Town Basin.

Read more:
• The ethics of prostitution: Selling sex out of the shadows

"I've already fielded about five or six calls from members who are very, very upset saying 'How are they allowed to call themselves The Bach?'," said the chairwoman of the art centre, Heather Carthew.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

"They don't care that it's a (brothel) operating, they care that someone has called themselves The Bach in such close proximity to us for a totally different business. We wouldn't care if it was something compatible," she said.

Ms Carthew said she had gone to solicitors and the Whangarei District Council to see what could be done.

But while differences between the two businesses concern Ms Carthew and the members, Antonia Murphy, owner and brothel madam, said because of this there should be no confusion.

Advertisement
Advertise with NZME.

She did take into consideration the fact there was a gallery called The Bach and also a beauty therapy business in Whangarei with the same name.

"My feeling on the subject is; a) the services we offer are completely different and would not be confused by a reasonable person.

Also, we are not the only town business by the name The Bach - there is a beauty therapy firm also.

"The bach is a common Kiwi word. You could not shut down a business using the name koru, or jandal, or tui. These are all words that are very Kiwi," she said.

When Ms Carthew was asked why there was no concern when The Bach Beauty Therapy in Whangarei Heads opened she said: "It wasn't as close, it wasn't directly in the same location, it clearly is in Whangarei Heads and we feel [the brothel] is too close.

Antonia Murphy owner and madam of The Bach brothel in Whangarei. Photo / Brett Phibbs
Antonia Murphy owner and madam of The Bach brothel in Whangarei. Photo / Brett Phibbs

"Aromatherapy is more compatible - we sell soaps and those kinds of things. But to have a sex industry calling itself the same name as our gallery, in such close proximity, it's totally wrong."

Ms Murphy said she put a heavy investment in the branding and would not be changing the name.

"It took me a long time to find a premises. I chose (the name) a long time before that. What I chose to project with my business was a happy, relaxed place where people feel good.

That's also a part of Northland culture and beach culture and the bach culture and I thought it fitted in with our local clientele."

Save
    Share this article

Latest from Northern Advocate

Northern Advocate

'First redress': Crown move signals shift in Ngāpuhi settlement talks

11 Sep 01:37 AM
Northern Advocate

From vision to legacy: How one woman built a cornerstone for Whangārei artists

10 Sep 11:52 PM
Northern Advocate

Whangārei faces first new local election voting system change in a generation

10 Sep 05:00 PM

Sponsored

Kiwi campaign keeps on giving

07 Sep 12:00 PM
Advertisement
Advertise with NZME.

Latest from Northern Advocate

'First redress': Crown move signals shift in Ngāpuhi settlement talks
Northern Advocate

'First redress': Crown move signals shift in Ngāpuhi settlement talks

Kororipo Pā in Kerikeri is to be returned to Ngāpuhi in time for Waitangi Day 2026.

11 Sep 01:37 AM
From vision to legacy: How one woman built a cornerstone for Whangārei artists
Northern Advocate

From vision to legacy: How one woman built a cornerstone for Whangārei artists

10 Sep 11:52 PM
Whangārei faces first new local election voting system change in a generation
Northern Advocate

Whangārei faces first new local election voting system change in a generation

10 Sep 05:00 PM


Kiwi campaign keeps on giving
Sponsored

Kiwi campaign keeps on giving

07 Sep 12:00 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • The Northern Advocate e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Northern Advocate
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The Northern Advocate
  • The New Zealand Herald
  • The Northland Age
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP