"This time of year is particularly challenging and a higher risk time with more people on the roads travelling to holiday destinations. We don't want to see fatal and serious injury crashes on Northlands roads," Brown said.
"Getting to your destination safely or not can be greatly influenced by not being impaired, driving distracted or fatigued, wearing your seatbelt and your children all restrained correctly. Your speed, reaction time and condition of your tyres also have a huge influence on the stopping distance and crash outcome. Road safety is everyone's responsibility."
Northpower and Top Energy are backing Northland Road Safety and together, the three entities want to see less people hurt on Northland roads.
"We ask people to reduce their speed and take extra caution this holiday season, so we all can get to our destinations safely and spend that quality time with friends and family,"
Northpower Network general manager Josie Boyd said.
"If you are in a vehicle that takes down a power pole or powerlines and the lines end up on or around the vehicle, or if you can't safely drive clear of the lines, phone 111 immediately and stay in the vehicle until you are told it is safe to get out. If you come across an accident scene involving downed powerlines - stay at least 10 metres clear and phone 111 immediately."
Top Energy's Network Operations Manager Tony Smallman said if people do have to exit a vehicle due to fire, they must not touch the vehicle and the ground at the same time when jumping clear.