Within the business environment, these networks should not be seen as a manipulative or insincere way to use people but rather recognition that commerce always has and always will rely on the nature of relationships we form with others. Having strong connections with people within the environment in which you operate can help keep you motivated, provide a sounding board and overcome the isolation that is often associated with many small businesses or owner operators.
These same relationships provide assistance, advice and more importantly opportunity. This opportunity comes in many forms. It may be by way of introductions, promotion of your business or just the sense of belonging to a community of like-minded individuals.
None of these things need or should amount to "closed shops" or exclusive communities but rather recognition that no one can operate or live in isolation and yet, while our communities are diverse, most individuals prefer the known over the unknown.
Yet if we are to increase our opportunities then we should consider expanding our networks so that they become more diverse and inclusive.
"No man is an island,
Entire of itself,
Every man is a piece of the continent,
A part of the main."
MEDITATION XVII
Devotions upon Emergent Occasions
John Donne 1624