Northern Advocate
  • Northern Advocate home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Sport
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Sport
  • Property
    • All Property
    • Residential property listings

Locations

  • Far North
  • Kaitaia
  • Kaikohe
  • Bay of Islands
  • Whangārei
  • Kaipara
  • Mangawhai
  • Dargaville

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Kaitaia
  • Whangārei
  • Dargaville

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Northern Advocate

Titoki General Store's new owners rising to challenge in rural Northland

By Lindy Laird
Reporter·Northern Advocate·
14 Sep, 2019 11:00 PM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Birgit Meister in the ''post office''.

Birgit Meister in the ''post office''.

Twenty-six years ago, when Birgit Meister came to New Zealand for a three-month holiday, she knew instantly she never wanted to go back to live in Austria.

But now, in a way, she feels her life as a general storekeeper in the Mangakāhia valley has brought her full circle.

She was a chef when she left Austria all those years ago, and is once again making her living mainly from food - selling it, making it, planning how to do more with it.

Meister admits that at this stage what she cooks at her Titoki General Store is limited to the likes of muffins, biscuits, burgers and fish and chips, other fast food takeaways and ''the dish of the day''.

Hopefully, come summer, there'll be a cafe attached to the old store which has served locals for more decades than most now remember. One way or another, Meister says, the general store is reawakening her passion for food.

Advertisement
Advertise with NZME.
The revamped general store.
The revamped general store.

She and her partner Nigel Draper bought the tired old store in February, closed it for a short while, gutted it and conjured up a new layout, new counters and a bright paint job to suit their broader vision for the place.

Draper has a fulltime job at Refining New Zealand and, with four part-time staff, Meister works long hours at the store. She surprised herself a little by buying a general store but feels — ''no question, absolutely 100 per cent'' — it was an opportunity just waiting to happen.

''I've lived in the area for 19 years, I've been a customer at this shop all that time. It's always piqued my imagination.''

Advertisement
Advertise with NZME.
 Birgit Meister in the Titoki General Store.
Birgit Meister in the Titoki General Store.

Custom is steady, with locals the mainstay, but much also comes from through-traffic; literally hundreds of trucks passing each day, and motorists taking the middle road, now State Highway 13, from Whangārei and points south to Kaikohe.

Mangakāhia Rd through the wide, green valley to the scenic Twin Bridges gorge and on to Kaikohe isn't a well-known tourist route.

Discover more

Guest Koast artist opens up about career

10 Sep 09:00 PM

Students create toileting book for neurodiverse kids

10 Sep 10:00 PM

Cold and damp spring forecast for Northland

10 Sep 05:00 PM

Piano concert undertakes change of venue

11 Sep 09:00 PM

''What I notice is tourists mostly stop to ask where they are,'' Meister says. ''Their Sat Navs give them the shortest route, say to the Bay of Islands, and they really think they are lost.''

Meister likes to sell as much locally grown produce as possible; the shelves are loaded with limes, vegetables, honey and other foods sourced from nearby. She also wants to "grow" a local market on the second Sunday of each month in the ample parking area where produce, art and other goods can be sold.

Local produce among an eclectic range of goods.
Local produce among an eclectic range of goods.

''Since I've had the shop I've noticed how much talent there is around here. I know local people travel to Whangārei and other markets. It could work the other way, too.''

One challenge Meister has become acutely aware of in six months at the store is the busy road with its 70 km/h speed limit through the tiny one shop-and-school settlement. The school and shop are directly across the road from each other, on a bend.

''Every day we see a near miss on the corner outside. It's quite surprising it's not 50 km/h or lower because of the school.''

Getting some everyday goods delivered is another challenge in running a store some distance from other retail facilities. Meister has to drive to the Maungatapere gas station where, rather than make the haul to Titoki, the delivery trucks drop off milk, including the popular organic milk Titoki customers ask for.

Advertisement
Advertise with NZME.

Without wholesalers delivering or even supplying smaller shops, stocking up requires regular trips to a Whangārei supermarket.

Some lessons have been learned about what to stock on the shelves and generally, for a foodie, Meister keeps it real.

''We do keep a few gourmet items. Some of them we'll probably end up eating ourselves. Ideally, we'd like to broaden the range but it has to depend on what people want.''

It's an eclectic range for a country store as it is - from chicken feed to feta cheese, water filters to chocolate wafers. Customers can drop off or collect their mail while picking up a burger for dinner. They can even sit on a corner bench seat to read their mail or look through the book exchange box while they wait for their takeaways, or eat them there too.

Comfortable and welcoming, complete with corner seating, book box and boot removal seat.
Comfortable and welcoming, complete with corner seating, book box and boot removal seat.

Nineteen years ago Meister moved from Kaukapakapa where she worked in a pub to Pakotai to milk cows, something the young chef in Austria never dreamed she might one day do.

A year later she moved to Titoki, 19km down the road, where she continued milking and working on farms, and eventually bought her own house.

Then some years later she met Draper, ''a keeper''.

Now she's a storekeeper in a Northland heartland farming community, a late-arriving pioneer of sorts, and perfectly at home.

''It's been an amazing journey, and it's onwards and upwards. The support we've had from the community since we bought the store and the sense we are a part of this community is very special.

''Money can't buy that feeling of satisfaction of doing something well and being appreciated for it.''

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Northern Advocate

Northern Advocate

Why kiwi deaths on roads highlight a conservation success story

20 Jun 02:00 AM
Northern Advocate

Rewi Spraggon explains Puanga, Matariki’s older brother

19 Jun 10:00 PM
Northern Advocate

Our top Premium stories this year: Special offer for Herald, Viva, Listener

19 Jun 08:11 PM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Northern Advocate

Why kiwi deaths on roads highlight a conservation success story

Why kiwi deaths on roads highlight a conservation success story

20 Jun 02:00 AM

Both kiwi, a male and female, were wild-hatched.

Rewi Spraggon explains Puanga, Matariki’s older brother

Rewi Spraggon explains Puanga, Matariki’s older brother

19 Jun 10:00 PM
Our top Premium stories this year: Special offer for Herald, Viva, Listener

Our top Premium stories this year: Special offer for Herald, Viva, Listener

19 Jun 08:11 PM
High schoolers chase off man forcibly kissing women at a busy bus terminal

High schoolers chase off man forcibly kissing women at a busy bus terminal

19 Jun 08:00 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • The Northern Advocate e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Northern Advocate
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The Northern Advocate
  • The New Zealand Herald
  • The Northland Age
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP