Racing: Local fly-by-Knight Rider

Logan Racing apprentice jockey Jordan Robinson helps Hasselhoof check his Twitter feed. Photo / John Stone

With Twitter sparking a microblogging revolution of sorts since starting in 2006, more than 302 million users have joined the social media platform.

However, it appears the online blogosphere isn't solely confined to human use.

A twitter member since July, 2015, Ruakaka race horse Hasselhoof - operating under the twitter handle @TheHasselhoof - has joined the world of Twitter and has amounted a modest 113 followers to date.

No stranger to enjoying his daily feed, Hasselhoof now has a Twitter feed to keep him occupied between meals, and though he's unbeaten in his last four starts, the young Tavistock has a long way to go if he is to catch up to Twitter's more prolific race horse users.

Ambitious in his strides toward world domination, the 4-year-old bay gelding will look to grow his audience if he manages to debut in his first group one race next year - the Barfoot and Thompson Auckland Cup over 3200m in March.

Asked if he wished to comment on the motivation behind starting his Twitter account, Hasselhoof said "nay".

Despite this, one of his co-owners, Rachel Leyland, was happy to chime in.

"We've just been enjoying the ride, so we set it up for a bit of fun," Leyland said.

"He's a cool horse ... the ultimate goal would be to get David Hasselhoff to tweet us, that'd be awesome."

Keen to optimise social media opportunities available for their horses, Logan Racing's Chris Gibbs said that "if you're not right up to date then you're behind the times".

"If we don't market ourselves with it and through it we'd be silly really, so we've been cranking it up lately.

"It's not like the old days where you just made a phone call every now and again. It's changed ... it's a beast of a thing."

Famous race horses on twitter:

@PharoahAmerica

50,400 followers

American Pharoah is no stranger to breaking boundaries and is a strong contender for the 2015 Sports Illustrated Sportsman of the Year award, alongside athletes such as Usain Bolt, Novak Djokovic, Lionel Messi and Serena Williams.

@blackcaviar2006

35,300 followers

Undefeated in 25 races, including 15 group one victories, Australian great Black Caviar won the hearts of fans worldwide and has a well established following for her efforts.

@frankel-horse

7909 followers

Coined the Usain Bolt of race horses, champion british thoroughbred Frankel has a modest loot of twitter fans compared to his rivals, despite his official rating of 140 making him the highest ranked horse since the World Thoroughbred Rankings records began in 1977.