Northern Advocate
  • Northern Advocate home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Sport
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Sport
  • Property
    • All Property
    • Residential property listings

Locations

  • Far North
  • Kaitaia
  • Kaikohe
  • Bay of Islands
  • Whangārei
  • Kaipara
  • Mangawhai
  • Dargaville

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Kaitaia
  • Whangārei
  • Dargaville

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Northern Advocate

Push for safer sleeping habits

By Mikaela Collins
Northern Advocate·
4 Dec, 2014 08:03 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

After spending weeks with baby Jordan in hospital, SUDI ambassador Lael Perry wanted nothing more than to sleep close to her baby. Photo / Northland DHB

After spending weeks with baby Jordan in hospital, SUDI ambassador Lael Perry wanted nothing more than to sleep close to her baby. Photo / Northland DHB

Northland has one of the highest sudden death infancy rates in New Zealand and Maori infants are at greatest risk.

Today marks National Safe Sleep Day a chance to promote the importance of safe sleeping practices for babies.

With such a high number of Maori sudden death infancy (SUDI) deaths, particularly in Northland, SUDI prevention organisation Whakawhetu said Maori were a priority.

Statistics released by the Health and Quality Safety Commission New Zealand between 2007 and 2011 showed 23 of the 24 Northland SUDI infant deaths were infants of Maori ethnicity.

Kathrine Clarke, manager for Whakawhetu, said many factors contributed including smoking, cultural influences and poverty.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Supporting Maori women to quit smoking during pregnancy must be a priority. It not only improves their overall well-being, but more importantly ensures that the development of the baby's breathing response is not compromised."

Ms Clarke said Maori woman also value the closeness and comfort that bed sharing brings.

Kaitaia woman and SUDI ambassador, Lael Perry, is all too familiar with these factors. Ms Perry started smoking in her last month of pregnancy. It was soon discovered her baby, a normal weight until 27 weeks, had stopped growing.

Advertisement
Advertise with NZME.

"I felt terrible, I really do believe it was because I started smoking. I knew it was wrong," she said.

Ms Perry's baby, Jordan, was delivered by caesarean at 31 weeks, and that was the day she stopped smoking. She spent seven weeks in hospital. Six of those were at the special care baby unit in Whangarei Hospital.

"Most of the mothers were Maori and most of them were smoking," she said.

After spending two days at Kaitaia Hospital Ms Perry was returned home with Jordan and wanted nothing more than to stay close to her. Not wanting to put her baby in harm's way Ms Perry bought a pepi-pod - a plastic sleeping pod.

Discover more

Hundreds fly white flag against violence

30 Nov 07:25 PM

Grandfather abused children in his care

01 Dec 09:00 PM

Parents learning to share in education

01 Dec 10:00 PM

Read or be a failure, kids told

02 Dec 05:00 AM

"It means I can be close with her without accidently rolling over on her. You can still snuggle with them and they're still in your bed it's just so much safer for them," she said.

Ms Perry, now with a healthy baby Jordan, is passionate about raising awareness around SUDI.

"Stop smoking, it's ugly and it's so bad for baby, they're fighting enough as it is and that doesn't help.

"If you want to be close to your baby get a pepi-pod or a wahakura [a woven sleeping basket], if anything happens, like you roll over on them or they roll over, they can't say anything."

Ms Clarke said there are a "whole bunch" of things needed to be done to reduce the number of SUDI deaths and funding for a sleeping pod for all babies is one of them.

Save

    Share this article

Latest from Northern Advocate

Northern Advocate

'I wouldn't wish it on anyone': Why are victims having to wait until 2027 for justice?

21 Jun 01:00 AM
Premium
Opinion

Opinion: Endless tourist tours are our modern purgatory

20 Jun 05:00 PM
Northern Advocate

Why kiwi deaths on roads highlight a conservation success story

20 Jun 02:00 AM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Northern Advocate

'I wouldn't wish it on anyone': Why are victims having to wait until 2027 for justice?

'I wouldn't wish it on anyone': Why are victims having to wait until 2027 for justice?

21 Jun 01:00 AM

Nine homicide cases this year have added to the delays in the High Court at Whangārei.

Premium
Opinion: Endless tourist tours are our modern purgatory

Opinion: Endless tourist tours are our modern purgatory

20 Jun 05:00 PM
Why kiwi deaths on roads highlight a conservation success story

Why kiwi deaths on roads highlight a conservation success story

20 Jun 02:00 AM
Rewi Spraggon explains Puanga, Matariki’s older brother

Rewi Spraggon explains Puanga, Matariki’s older brother

19 Jun 10:00 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • The Northern Advocate e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Northern Advocate
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The Northern Advocate
  • The New Zealand Herald
  • The Northland Age
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP