Northern Advocate
  • Northern Advocate home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Sport
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Sport
  • Property
    • All Property
    • Residential property listings

Locations

  • Far North
  • Kaitaia
  • Kaikohe
  • Bay of Islands
  • Whangārei
  • Kaipara
  • Mangawhai
  • Dargaville

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Kaitaia
  • Whangārei
  • Dargaville

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Northern Advocate

Project to explore Northland’s land use and manufacturing potential

Mike Dinsdale
By Mike Dinsdale
Editor. Northland Age·Northern Advocate·
30 Oct, 2024 04:00 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Manufacturing underway at Mahinga Innovation Centre, at Ngawha Innovation & Enterprise Park in Kaikohe. Northland Inc has launched a new initiative to unlock the potential of manufacturing in the region

Manufacturing underway at Mahinga Innovation Centre, at Ngawha Innovation & Enterprise Park in Kaikohe. Northland Inc has launched a new initiative to unlock the potential of manufacturing in the region

Northland has huge potential for further land use and manufacturing opportunities and a new project has been launched to get the most out of the possibilities.

The Northland Inc project to unlock land use and manufacturing opportunities in the region is called Pūtake Whakatupu (Foundation for Growth).

It’s billed as a transformative project aimed at identifying, supporting and developing land use and value-added manufacturing opportunities in Taitokerau Northland.

As the inaugural project under the Tuputupu Grow Northland initiative, Pūtake Whakatupu is funded in partnership with the Ministry for Primary Industries’ Sustainable Food and Fibre Futures fund and the Joint Regional Economic Development Committee.

The aim is to see Northland’s primary sector, people and environment thrive through adaptation and innovation, leading to new commercial opportunities and sustained and resilient economic growth.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
Crop diversification underway during the Northland Peanut Trials, on site at Pouto, illustrates the potential for land use and manufacturing in the region.
Crop diversification underway during the Northland Peanut Trials, on site at Pouto, illustrates the potential for land use and manufacturing in the region.

Luke Beehre, project lead for the Tuputupu Grow Northland initiative, emphasises the significance of the new venture in ensuring existing land use in Northland adapts to the changing environment.

“Pūtake Whakatupu is more than just a project; it’s a pathway to unlocking the full potential of land and resources across Northland. Our aim is to collaborate closely with landowners, iwi and hapū, industry and local and central government to explore future-focused land uses and to foster opportunities that align with their aspirations for whenua, whānau, and the wider community. We believe that sustainable and innovative land use can drive meaningful economic, environmental, and cultural outcomes for the region,” Beehre said.

Pūtake Whakatupu will involve in-depth engagement with key stakeholders, including landowners, local farmers, growers, and associated manufacturing sectors. The project will undertake the development of market opportunity reports that assess economic pathways for optimising land use and creating value-added products in the region.

Advertisement
Advertise with NZME.
Luke Beehre, project lead for the Tuputupu Grow Northland initiative.
Luke Beehre, project lead for the Tuputupu Grow Northland initiative.

A survey has been launched to allow interested parties to help build a picture of the current primary industries and associated manufacturing landscape in Northland. Following the survey, four workshops will be held across the region in November to facilitate further discussions and gather insights to feed into the market opportunity reports.

“Northland holds a wealth of experience and knowledge across our regional primary industries and associated manufacturing sectors, from landowners and growers through to stakeholders and organisations. We’re eager to tap into this knowledge and get collaboration under way to ensure the Pūtake Whakatupu project delivers benefits across the region” Beehre said.

For more information on the project, to complete the survey or reach out to the Tuputupu Grow Northland team, visit: www.northlandnz.com/grownorthland.


Save

    Share this article

Latest from Northern Advocate

Northern Advocate

New hope: NZ fairy tern population sees promising growth

18 Jun 04:00 AM
Northern Advocate

Iwi leader rules out settlement under this Govt after minister’s sovereignty comments

18 Jun 03:28 AM
Northern Advocate

'Not good enough': Northland doctors walk out over health system crisis

18 Jun 03:06 AM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Northern Advocate

New hope: NZ fairy tern population sees promising growth

New hope: NZ fairy tern population sees promising growth

18 Jun 04:00 AM

Post-season monitoring recorded 50 individual tara iti, up from 33 last year.

Iwi leader rules out settlement under this Govt after minister’s sovereignty comments

Iwi leader rules out settlement under this Govt after minister’s sovereignty comments

18 Jun 03:28 AM
'Not good enough': Northland doctors walk out over health system crisis

'Not good enough': Northland doctors walk out over health system crisis

18 Jun 03:06 AM
Hopes new Baylys Beach observation tower will aid surf safety, prevent rescues

Hopes new Baylys Beach observation tower will aid surf safety, prevent rescues

18 Jun 03:00 AM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • The Northern Advocate e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Northern Advocate
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The Northern Advocate
  • The New Zealand Herald
  • The Northland Age
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP