Pēpi and Hapū Māmā nicotine replacement therapy packs that will be given to expectant Northland mums who smoke for World Smokefree Day tomorrow.
Tomorrow is World Smokefree Day and expectant Northland women will be given a hand to quit their habits.
While 19.1 per cent of Northlanders smoke - the highest rate in the country, which averages 15 per cent nationally - it's down from the 24 per cent who smoked in the
mid-1990s. Increasing numbers of New Zealanders are living smokefree, with the most recent tobacco-use figures show 84 percent of New Zealanders do not smoke.
Tomorrow midwives in Northland will be providing pregnant women who smoke with sample packs of nicotine replacement therapy (NRT) in the hope they will try and attempt to become smokefree.
"Manaakitia te māhuri he tupuna kei roto - Nothing is more important than giving new life," Northland DHB Smoking Cessation Kaitiaki Csarndra Ogle said.
"By supporting hapū māmā to become smokefree during pregnancy, they are taking steps towards protecting themselves, their whānau and their whakapapa.''
