Northern Advocate
  • Northern Advocate home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Sport
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Sport
  • Property
    • All Property
    • Residential property listings

Locations

  • Far North
  • Kaitaia
  • Kaikohe
  • Bay of Islands
  • Whangārei
  • Kaipara
  • Mangawhai
  • Dargaville

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Kaitaia
  • Whangārei
  • Dargaville

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Northern Advocate

Our Treasures: Whangārei Museum clothing items mark passage of time

Georgia Kerby
By Georgia Kerby
Northern Advocate columnist·Northern Advocate·
24 Dec, 2019 12:00 AM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

The front piece of the Expanda Belt (Whangārei Museum 1970_20_88 a, b). Photo / Supplied

The front piece of the Expanda Belt (Whangārei Museum 1970_20_88 a, b). Photo / Supplied

OUR TREASURES

Our efforts in everyday dressing have come to an all-time low. In the face of busy modern lives, juggling families, jobs and health, everyday presentability is less of a priority than comfort and adaptability for modern clothing.

In the past, clothing and dressing for going out in public required more care than we tend to take when slipping our best pair of joggers on to pop out to the shops.

READ MORE:
• Dean Brough: If it's white it's right in the shirt fashion world
• New Zealand's dark obsession
• How feeling burnt out was invented in the Victorian era
• Death mementos: Victorian hair jewellery touching souvenirs of dead

People of the Victorian period (1837-1901) particularly took care in their clothing. For many only a few outfits would suffice for years so care had to be taken in wearing and maintaining them.

Advertisement
Advertise with NZME.

Attention to detail was a huge part of the fashion trends then. Outfits were composed of several pieces then ornamented with just the right accessories for the occasion. Most of these pieces were highly ornamented themselves, with frills, ruffles, lace, beading, feathers and jewels favoured.

For a woman, this involved a separate bodice and skirt (built upon layers of undergarments), then perhaps a shawl, gloves, hat, parasol, handbag and overcoat. A myriad of other accessories could be added to the ensemble much like our options today.

The unidentified studio portrait, Jos. J. Cowdell Studio, Whangārei. (2004_29_116). Photo / Supplied
The unidentified studio portrait, Jos. J. Cowdell Studio, Whangārei. (2004_29_116). Photo / Supplied

One such unusual and often overlooked accessory is a belt in Whangārei Museum's collection, acquired in 1970. The belt is very delicate, its condition reflective of its age. The style and materials are suggestive of the 1890s.

Then a second discovery: A studio portrait also in our collection of a woman from Joseph Cowdell's Whangārei studio. She is dressed in a dark, detailed bodice and skirt with a high silk collar and a very similar gathered silk belt. Cowdell's photography studio was operating from 1893 to 1907.

Advertisement
Advertise with NZME.

A younger photo of the same woman has also been taken at Cowdell's studio suggesting the woman's second portrait to date around 1900.

Our belt is composed of two firm ends with metal hook and eyes, covered in tucked black silk or taffeta, connected to each other with a length of elastic.

Discover more

Keeping cool – hand-held fans

26 Nov 01:30 AM

Our Treasures: Mystery surrounds trip around New Zealand photos

03 Dec 02:00 AM

Glitz, glamour of 1920s liberating time for women

09 Dec 10:30 PM

'Inside Out' exhibition showcases 20th century underwear

17 Dec 12:30 AM

A larger front piece of the same fabric has braid detailing, tucks and material covered buttons stiffened in the centre with metal or an early plastic. This second piece threaded onto the elastic and sat at the front of the torso, as in the photo.

A label luckily tells us the fantastic name of this accessory - the "Expanda" Trade Marked and Patented. No doubt named after the elastic waist which could expand thus accessorise many outfits at various stages in a woman's life.

An advertisement in the Manawatu Times (Issue 683, 5 April 1909) shows that this type of belt could be purchased from stores in New Zealand in the first decade of the 1900s. The ad reads "Fancy belts in finest silk and the new Expanda Belt adjustable to any size.

Novelties in every department and early inspection invited at D. M. George, the People's Draper". Several drapers and department stores operated in Bank and Cameron streets, Whangarei, at this time. Marshall and Sons, Farmers Trading Store, or Orr's, J. W. McGregor's, J. E. Roberts' or Gray Bros.drapery stores could very well have been the merchants of Whangarei Museum's Expanda belt.

• Georgia Kerby is exhibitions curator, Whangārei Museum at Kiwi North.

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Northern Advocate

Northern Advocate

'I wouldn't wish it on anyone': Why are victims having to wait until 2027 for justice?

21 Jun 01:00 AM
Premium
Opinion

Opinion: Endless tourist tours are our modern purgatory

20 Jun 05:00 PM
Northern Advocate

Why kiwi deaths on roads highlight a conservation success story

20 Jun 02:00 AM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Northern Advocate

'I wouldn't wish it on anyone': Why are victims having to wait until 2027 for justice?

'I wouldn't wish it on anyone': Why are victims having to wait until 2027 for justice?

21 Jun 01:00 AM

Nine homicide cases this year have added to the delays in the High Court at Whangārei.

Premium
Opinion: Endless tourist tours are our modern purgatory

Opinion: Endless tourist tours are our modern purgatory

20 Jun 05:00 PM
Why kiwi deaths on roads highlight a conservation success story

Why kiwi deaths on roads highlight a conservation success story

20 Jun 02:00 AM
Rewi Spraggon explains Puanga, Matariki’s older brother

Rewi Spraggon explains Puanga, Matariki’s older brother

19 Jun 10:00 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • The Northern Advocate e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Northern Advocate
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The Northern Advocate
  • The New Zealand Herald
  • The Northland Age
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP