Northern Advocate
  • Northern Advocate home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Sport
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Sport
  • Property
    • All Property
    • Residential property listings

Locations

  • Far North
  • Kaitaia
  • Kaikohe
  • Bay of Islands
  • Whangārei
  • Kaipara
  • Mangawhai
  • Dargaville

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Kaitaia
  • Whangārei
  • Dargaville

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Northern Advocate

Northland small business owners have 'mixed feelings' about minimum wage rise

Jaime Lyth
By Jaime Lyth
Multimedia Journalist·Northern Advocate·
12 Apr, 2022 05:00 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Xpert Roofing & Construction Limited owner Henry Cooper said minimum wage increases mean he has to pay unskilled workers higher while he struggles to find skilled workers.

Xpert Roofing & Construction Limited owner Henry Cooper said minimum wage increases mean he has to pay unskilled workers higher while he struggles to find skilled workers.

Northland businesses say they are struggling to keep up with the minimum wage increases as the Government chases rising inflation.

On April 1, the minimum wage increased by $1.20 to $21.20 per hour - a 6 per cent increase in line with the 5.9 per cent annual rise in the consumer price index in the December 2021 quarter.

Despite the increase, those earning minimum wage will still not make enough to "pay for the necessities of life" as the New Zealand Living Wage increased to $23.65 per hour on April 1.

Xpert Roofing & Construction Limited owner Henry Cooper, a small business owner in Whangārei, had "mixed thoughts" about the wage increase.

Cooper pays all of his workers above minimum wage because he knows the work is "hard".

Advertisement
Advertise with NZME.

He said as lower wages increase it becomes more difficult to find employees in an already tough market.

"It's hard enough at the moment finding anyone that is skilled throughout all trades and putting the minimum wage up [means] getting someone that isn't skilled will be harder."

Cooper said he had lost employees partially because of the minimum wage rise as other work became more appealing.

Advertisement
Advertise with NZME.

"[They would say] I could just go work at McDonald's and get similar money instead of busting my a*** on a hot roof in the middle of summer, and they'd been with us for three years so that's saying a lot.

"You spend a bit of time getting somebody up to a certain level, then they leave and you're having to start again, but the wage has gone up, it's a can't-win situation sometimes."

Discover more

'Hallelujah': Benefit increases welcomed by struggling Northlanders

31 Mar 04:00 PM

Breaking point: Northland allied health workers strike over low pay and mounting pressures

02 Mar 04:00 PM

Housing plea in Kerikeri to address affordability crisis

14 Nov 04:00 PM

Changes to support Whangārei families

13 Apr 05:00 PM

Cooper said increasing wages where he can and putting his businesses prices up were "pretty much all [I] can do".

But he fears a loss of competitiveness with higher prices.

"We're a small business, and there are many businesses like us that would struggle to put prices up too much.

"Bigger companies ... can take that cut, they can afford to throw a bit more money around, whereas us little guys [can't]."

Cooper recognised roofing was a hard job requiring more skill than people think. He fears for his fellow businesses as they try to keep pace with trade shortages and cost increases.

"There will be a lot more smaller companies that will fold, I think."

Advertisement
Advertise with NZME.

Whangārei MP Emily Henderson said Northland historically had a lower median wage so the Government income increases over the last five years were important for the region.

"[Minimum wage] was $16 an hour when we took over in 2017, imagine trying to survive on that."

Whangārei MP Emily Henderson said minimum wage increases will help Northlanders who are struggling with the "global cost of living increases." Photo / Michael Cunningham
Whangārei MP Emily Henderson said minimum wage increases will help Northlanders who are struggling with the "global cost of living increases." Photo / Michael Cunningham

Henderson said the 6 per cent increase in April was aligned to be just above the rate of inflation in the last quarter to help people keep pace with increases in costs of living.

"It's going to be an immediate help with the hard work that people have to do to survive this global cost of living increase we are experiencing."

Henderson recognised the feedback around minimum wage increases and the possible burden on small business owners but said it was about looking at the bigger picture.

"I get that it feels like one more thing to a small business owner but the research consistently shows both here in New Zealand and overseas, that actually increasing the minimum wage is really good for the economy.

"Economies with higher minimum wages have better stronger local economies."

Henderson wouldn't say if the Government was eventually aiming to match the minimum wage to the living wage.

"We've got to strike a balance for businesses," she said.

On the notion that minimum wages were catching up to "skilled" or "middle-earning" workers, Henderson said investment in education was still valuable and the aim continues to be to lift people out of poverty.

"Over time people with higher education earn considerably more than people who did not [study].

"There are real advantages in supporting people on the minimum wage ... because it's not just what's in your pocket, it's what's in the pocket of people around you."

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Northern Advocate

Northern Advocate

Speeding driver led police on high-risk pursuit, caused crash then drove off

19 Jun 08:00 AM
Northern Advocate

Our top Premium stories this year: Special offer for Herald, Viva, Listener

19 Jun 01:59 AM
Northern Advocate

'Sobering' downturn: Bay of Islands cruise bookings nearly halve

19 Jun 12:16 AM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Northern Advocate

Speeding driver led police on high-risk pursuit, caused crash then drove off

Speeding driver led police on high-risk pursuit, caused crash then drove off

19 Jun 08:00 AM

Two weeks earlier Lovepreet Gill had been recorded driving at 140km/h in an 80km/h zone.

Our top Premium stories this year: Special offer for Herald, Viva, Listener

Our top Premium stories this year: Special offer for Herald, Viva, Listener

19 Jun 01:59 AM
'Sobering' downturn: Bay of Islands cruise bookings nearly halve

'Sobering' downturn: Bay of Islands cruise bookings nearly halve

19 Jun 12:16 AM
Environment Court approves 115-lot rural subdivision near Kerikeri

Environment Court approves 115-lot rural subdivision near Kerikeri

18 Jun 05:00 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • The Northern Advocate e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Northern Advocate
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The Northern Advocate
  • The New Zealand Herald
  • The Northland Age
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP