Just before we kicked off play for the Team of Five Million versus Covid-19, the Business, Innovation, and Growth (BIG) team here at Northland Inc was in the throes of planning our start-up support programme for 2020.
Developed in tune with the Northland community's needs as a region on the rise, The Pick has been our mechanism to capture, build, and support local innovation and entrepreneurship.
• Go Local! Opinion: Northland business owners show optimism that should be celebrated
• Go Local! Websites promote wave of Northland businesses operating under level 3
• Go Local! Uncertain times for Northland businesses as benefit numbers soar
• Go Local! Northland farmers' markets delighted to be back after weeks of closures
Through three iterations, winners have gone on to secure spots in highly competitive, globally endorsed national accelerator programmes, win awards from Good Magazine and the Sustainable Business Network, get on shelves at two major supermarkets across the North Island, and, with our ongoing support, receive over $1 million (combined) in public and private investment.
With a new decade to launch and a hot theme heading the whiteboard, we were off to a running start. But then Covid-19 went seriously global, and our regional, national, and global circumstances changed.
Indeed, with the onslaught of doomsday predictions and morbid parallels to the Great Depression reverberating around our respective four walls, it seemed morally irresponsible to be encouraging businesses to start.
However, as time went on and the dust settled a little (or rather, was sloughed off in cabin-fevered cleaning sprees), negativity lost the spotlight. What prevailed was empathy, resourcefulness, and a collective desire to build back something better – nothing less than the chemistry of a successful start-up.
From Levels 4 to 2, novel and creative ideas have sprung forth, targeting problems both new and enduring. As part of Northland Inc's support response for the businesses of Te Tai Tokerau (more than 600 of them since the end of March), I have been treated to more than my fair share of the innovation and resilience thrumming through our rohe (region). Here's just a few of the many highlights:
• One of Whāngarei's own co-organised Hack the Crisis, a 48-hour challenge designed to build and tautoko (support) ideas for life in New Zealand beyond Covid-19.
Alongside logistics, 19-year-old Jayden Szekely headed the community team and creative direction of the weekend, which, with almost 1000 Kiwis participating, represented collaboration in the start-up community to a level beyond more mature entrepreneurial ecosystems around the world.
Concepts were made a market reality by teams of total strangers across New Zealand: A platform to connect Kiwis across generations through story-telling and art, a 15-minutes-to-live website builder, an app that converts steps walked to discounts at the shop, a peer-to-peer delivery service, a virtual supermarket made up of local stores … the list goes on.
• Facing down the loss of a high-value retail deal and a host of complications with an established market opportunity in the United States, I was scrambling for some kind of consoling statement when Jules Bright of Earth's Kitchen (a 2018 grad of The Pick), with barely a breath, began outlining in detail the analysis of a switch in focus to Europe.
Rather than cutting operations and retreating, Jules took stock of her value proposition and the problem she was solving – namely, that we can't protect ourselves from the sun without exposing our skin and our environment to toxic chemicals and beach-loads of single-use plastic – and shifted focus.
She knew exactly what she needed to do this, and through the Regional Business Partner Network, we could help her take the leap.
• Debbie and Nigel Stowe (Olive & Ash / MEET VINCE – 2019 Pick grads), local culinary champs on a mission to demystify plant-based eating, had just been stocked by Farro, and beaten out the top half of the North Island to win the Good Food Boost.
But lockdown brought forward delivery issues with their supplier, and, finding they couldn't source their recyclable packaging within NZ at the smaller quantities they needed, it looked like things could get shaky down the track.
Not content to wait and see, the pair sought out a local supplier and started tinkering with new products from the waste stream. Monitoring consumer habits and the delineation of essential business, they redeveloped their strategy to put employment for Northlanders at the centre and are working on scaling production.
• Numbers of inquiries coming through our Growth channel were triple the year to March, and funding to support Te Kōrau, a Māori-contextualised entrepreneurship programme developed by two Northland wāhine, in partnership with Auckland University of Technology (AUT) and Northland Inc, was announced by government minister Shane Jones last week.
I could keep going. The point is, Covid-19 has shown that we can each take a leaf out of the entrepreneur's book and take bold action that, ahead of time, would have been denounced unthinkable.
As Level 2 sees us lift – if not yet throw off – our battened hatches, it's going to take a conscious effort to ensure we don't substitute our closed-door defence with one of closed minds. Now is the time for us to think about how we mobilise what Northlanders have in spades: Creativity, community-mindedness, and resourcefulness.
Why not start with sending your business start-up idea to firstname.lastname@example.org?
• Genie van Paassen is the business growth co-ordinator at The Orchard and Northland Inc.