Northern Advocate
  • Northern Advocate home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Sport
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Sport
  • Property
    • All Property
    • Residential property listings

Locations

  • Far North
  • Kaitaia
  • Kaikohe
  • Bay of Islands
  • Whangārei
  • Kaipara
  • Mangawhai
  • Dargaville

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Kaitaia
  • Whangārei
  • Dargaville

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • What the Actual
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Northern Advocate

Nickie Muir: Actions speak louder than hyped hyperbole

By Nickie Muir
Northern Advocate·
26 Aug, 2014 05:00 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Buddhi Wilcox. Photo / Michael Cunningham

Buddhi Wilcox. Photo / Michael Cunningham

There's a quiet kind of leadership that really does move worlds.

It's not the blow-hard, bully-boy hustle of the style favoured by CEOs around the world who have only just realised their time has come ... and well and truly gone.

This is different. It's the kind that sees a problem and just goes about fixing it. Quietly. With respect for how the problem may have been caused in the first place. Without judgment and without banners. These are the kind of leaders who will never use phrases such as "solutions focused, moving on, or commercially sensitive".

They don't need to because they don't move on - they dig in, they hold the line and work until things get better. They don't need to focus on solutions because they wake up every morning and work alongside the problems every day ... until things get better ... until things change.

There is no sensitivity around anything they do because everything is commercially transparent . There is a screaming absence of PR men and communication strategists in their wake. They often talk quietly and practise the ancient art of just listening, just listening.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

This is the kind of leadership kids notice and start walking in the steps of. It's the commitment to a solution in the constant getting up every morning and attending to it like a gardener does a much loved garden. The constancy that makes a job a vocation and the hard and the menial, sacred. It never shouts from the inside of a loud-hailer but rather whispers: "The door is open, come in if you can lend a hand." It rarely wears a suit. Money won't move it yet is accepted without humility. It's just the right thing to do. It needs no managers - it's informed by knowing the right thing and then simply doing it. It restores faith. Whatever flavour of faith yours is.

Payment sits in a bowl on the counter. Some coins, a note, some buttons from some old jeans. Buddhi Wilcox laughs at the buttons. "If that's what you've got, that's what you give here. I'm not really interested in the denominations but it helps when the town's business people drop a $20 in there after they've enjoyed lunch."

Buddhi Wilcox has been feeding those who are struggling to make it from one week to the next in Whangarei for more than two years. And he feeds the kids. Over a thousand of them - every school week in low decile schools in the area. Truancy goes down on the days Buddhi and his team show up. There's no manifesto. No billboards. Just hard graft and a lot of love.

Advertisement
Advertise with NZME.

About the only time you'll see violence about to erupt is if the best bread in New Zealand runs out on a Saturday morning, other than that Buddhi and his Food for Life team is a real story of peace, love and pastries for the kids that a lot of towns would envy. Vote for Buddhi on TSB Pride of New Zealand website to support what he does.

Save

    Share this article

Latest from Northern Advocate

Northern Advocate

On The Up: Te Kamo Scouts win national recognition for environment clean-up efforts

18 May 05:00 PM
Opinion

Vince Cocurullo: Community input is crucial for Whangārei's future

18 May 05:00 PM
Northern Advocate

Government announces plan to improve after hours healthcare services for Northlanders

18 May 02:44 AM

The Hire A Hubby hero turning handyman stereotypes on their head

sponsored
Advertisement
Advertise with NZME.

Latest from Northern Advocate

On The Up: Te Kamo Scouts win national recognition for environment clean-up efforts

On The Up: Te Kamo Scouts win national recognition for environment clean-up efforts

18 May 05:00 PM

The group was nominated by Whangārei District Council's waste minimisation officer.

 Vince Cocurullo: Community input is crucial for Whangārei's future

Vince Cocurullo: Community input is crucial for Whangārei's future

18 May 05:00 PM
Government announces plan to improve after hours healthcare services for Northlanders

Government announces plan to improve after hours healthcare services for Northlanders

18 May 02:44 AM
Luxon announces $164m for new 24/7 urgent care services

Luxon announces $164m for new 24/7 urgent care services

18 May 01:22 AM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • The Northern Advocate e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Northern Advocate
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The Northern Advocate
  • The New Zealand Herald
  • The Northland Age
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP