"People want to go shopping at Okara, our big box retailers are there and we don't service the area."
The bus service would include the installation of four new bus stops - two of which would be either side of Port Rd near a park the Whangarei District Council was building.
The "pocket park" allowed access between the Hatea Loop walkway (near the footbridge) and Okara Shops. It would be flanked by the new bus stops and a pedestrian crossing over Port Rd to the shopping centre.
WDC group manager district living Paul Dell said this was "part of improving the connectivity between various inner city locations".
"As we see more inner city living, connections like this one [between the Loop and Okara] will become important in enabling people to move safely around the city," Mr Dell said.
The park, which would occupy the 900sq m site which formerly contained an H&H Marine building, would be completed this summer.