Northern Advocate
  • Northern Advocate home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Sport
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Sport
  • Property
    • All Property
    • Residential property listings

Locations

  • Far North
  • Kaitaia
  • Kaikohe
  • Bay of Islands
  • Whangārei
  • Kaipara
  • Mangawhai
  • Dargaville

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Kaitaia
  • Whangārei
  • Dargaville

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • What the Actual
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Northern Advocate

Movie Review: Tag (+trailer)

Toby Woollaston
By Toby Woollaston
Reviewer·NZME. regionals·
17 Jun, 2018 04:00 PM2 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

The increasingly elaborate attempts to tag the 'untaggable' one is a dumb idea. But it's also brilliant.

The increasingly elaborate attempts to tag the 'untaggable' one is a dumb idea. But it's also brilliant.

It's hard to believe that among the homes and workplaces of 10 "ordinary" men, there is a very serious and highly spirited game of tag happening.

Director Jeff Tomsic has teamed up with screenwriter Mark Steilen to tell their story. Better known for their TV comedies, the duo have adapted for film an article written by Russell Adams in The Wall Street Journal that outlined the aforementioned group of grown men who every February enter into a month-long season of tag.

The only taboo?

You can't tag the tagger — other than that, hunting season is open right across the country.

Wary of overcooking his cast Tomsic has wisely narrowed the film's focus to five friends; Hoagie (Ed Helms) who is the spiritual hub to the group, Randy (Jake Johnson) the drug addled goof, Callahan (Jon Hamm) the successful businessman, and Sable (Hannibal Buress) the fragile and intellectually curious one.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

And then there's Jerry (Jeremy Renner). He has never been tagged, much to the umbrage of the other four. His "untouchable" status is a comical MacGuffin that provides the film with its narrative direction.

However, at its heart Tag is just as concerned with exploring the bonds of their friendship.

Any comedy worth its salt does more than make you laugh, and Tag does a wonderful job of hilariously endearing you to their relationships. Not just with each other, but also with Hoagie's ultra-competitive wife (Isla Fisher) who acts as his support crew and spy, tipping him off against an impending tag.

Advertisement
Advertise with NZME.

But the film's real strength lies in its physical comedy and lets the reins loose on some downright hilarious hijinks and clever slapstick moments. Yes, it's commercial and incredibly silly; but it's also fun, irreverent, sometimes awkward and often cringe-worthy — the kind that'll have you watching between your fingers.

It's normally everything I shy away from but here they've got the balance bang on ... and right now there are not many comedies that can touch it.

Tag
Director: Jeff Tomsic
Cast: Jeremy Renner, Ed Helms, Jon Hamm, Jake Johnson, Hannibal Buress, Isla Fisher, Annabelle Wallis, Rashida Jones, Leslie Bibb
Running time: 100 minutes
Censor rating: M, offensive language, sexual references and drug use

Save

    Share this article

Latest from Northern Advocate

Northern Advocate

German tourist stabbed by drunk man who couldn't find his car keys

08 May 08:00 AM
Northern Advocate

'Every day I hear his music': Family mourn hip-hop artist as killer driver jailed

08 May 07:00 AM
Northern Advocate

Mayor backs hapū in Bay of Islands marina battle

08 May 04:35 AM

One tiny baby’s fight to survive

sponsored
Advertisement
Advertise with NZME.

Latest from Northern Advocate

German tourist stabbed by drunk man who couldn't find his car keys

German tourist stabbed by drunk man who couldn't find his car keys

08 May 08:00 AM

Kenneth Green swung a knife 35 times, stabbing the victim he had been drinking with twice.

'Every day I hear his music': Family mourn hip-hop artist as killer driver jailed

'Every day I hear his music': Family mourn hip-hop artist as killer driver jailed

08 May 07:00 AM
Mayor backs hapū in Bay of Islands marina battle

Mayor backs hapū in Bay of Islands marina battle

08 May 04:35 AM
‘Wonderful’ initiative: Sailors gather ocean data in climate effort

‘Wonderful’ initiative: Sailors gather ocean data in climate effort

08 May 02:37 AM
Connected workers are safer workers 
sponsored

Connected workers are safer workers 

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • The Northern Advocate e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Northern Advocate
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The Northern Advocate
  • The New Zealand Herald
  • The Northland Age
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP