Man killed in serious car versus pedestrian crash on SH14 in Northland

Police at the scene of a serious crash involving a vehicle and pedestrian at Tangiteroria, on SH14, west of Whangārei, this morning.

A man has been killed in a car versus pedestrian crash on SH14 at Tangiteroria at 8am today.

Police and emergency services are at the scene, about 37km west of Whangārei, where attempts were made to revive the man.

Senior Constable Warren Bunn from the Serious Crash Unit said the man appeared to have been crossing the road when he was struck by a vehicle travelling east towards Whangārei.

A vehicle at the scene, a Toyota, appeared to be heavily damaged. Traffic management has now been removed.

Northland road policing manager Anne-Marie Fitchett said people need to be more careful about the decisions they are making on the roads to avoid these kinds of fatal accidents.

"The message is we're responsible for our own lives and the lives of other people when we're driving a motor vehicle."

A high number of fatalities on Northland's roads also involved motorcyclists, she said, and all motorists need to be more aware of them. Motorcyclists also needed to do all the right things, such as wearing a helmet.

Pedestrians could also take steps to improve their safety, such as wearing high visibility clothing on roads at night, she said, and be aware of motorists.

"Don't count on the fact that cars will see you or have seen you."