Mr Peters is targeting the Whangarei seat after his successful bid to win the 2015 Northland seat in the byelection following former National MP Mike Sabin's departure from Parliament.
Whangarei is considered a safe National seat - the party has held it since 1975 - and Mr Jones will be up against National's Shane Reti, who won the seat in 2014 with a majority of 13,169 over Labour's candidate Kelly Ellis.
Labour's candidate is property and commercial lawyer Tony Savage while the Green Party is standing "cultural innovator and creator of communities" Ash Holwell.
In the Northland byelection, Labour signalled its voters should support Peters to take the seat from National and reduce its numbers in Parliament. That meant National could no longer get a majority with just one of its three support partners.
A similar move is unlikely in Whangarei, given it will not affect the overall makeup of Parliament.
Mr Jones' base is in Kerikeri and he previously stood for Labour in the Northland electorate against former National MP John Carter. NZ First is not standing candidates in the Maori seats.