Northern Advocate
  • Northern Advocate home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Sport
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Sport
  • Property
    • All Property
    • Residential property listings

Locations

  • Far North
  • Kaitaia
  • Kaikohe
  • Bay of Islands
  • Whangārei
  • Kaipara
  • Mangawhai
  • Dargaville

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Kaitaia
  • Whangārei
  • Dargaville

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • What the Actual
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Northern Advocate

Jude Thompson: Tai Tokerau Northland Economic Action Plan plays to our strengths

By Jude Thompson
Northern Advocate·
20 Jul, 2021 05:00 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Playing to your strengths within a great team, you can achieve anything, says Northland Inc's Jude Thompson (right) during Hikurangi Rugby Club's Golden Oldies Tournament. Photos / Supplied

Playing to your strengths within a great team, you can achieve anything, says Northland Inc's Jude Thompson (right) during Hikurangi Rugby Club's Golden Oldies Tournament. Photos / Supplied

COMMENT

Opinion

My 'playing' rugby career began at 50 years of age, for my beloved club Hikurangi, after a lifetime competing in other sports. It was the annual Golden Oldies tournament at Kamo Rugby, and rather than cheerlead from the sidelines, I borrowed some slightly-oversized, very overused boots and took to the field.

Being the only female in a team of blokes, they strongly suggested I get on the wing. My response was to vote with my feet and head straight to the centre – " ... if I'm playing today then I'm getting right in the action – not camped out in the car park," and off I went.

"What the heck are you thinking?", they asked, "c'mon, I shouted, it's about playing to our strengths and I'll be much better in the middle of it all".

Advertisement
Advertise with NZME.

The Tai Tokerau Northland Economic Action Plan is a plan playing to the region's strengths and the role of portfolio manager is about being "in the middle of it all".

Launched back in 2016, the 10-year plan had its genesis in looking at the region's opportunities and barriers. Our strengths in land, water, climate, culture and people have led to successful implementation of projects in infrastructure, digital, land and water, tourism, high value manufacturing, skills and employment.

In just five short years, assisted more recently by significant central government investment, we've seen rapid momentum built and progress made on supporting delivery of significant initiatives which include: the Hawaiki Cable, revolutionising New Zealand's digital capacity; the Orchard – a shared workspace established, supporting local enterprise and facilitating business networks; the farmer-led farmer-focused Extension 350 project; Taipa and Matakohe bridges, multiple walk and cycle tracks, the Strategic opportunities study on water storage and irrigation infrastructure with Matawii dam now under construction, Hihiaua Cultural Centre Stage 1, Ngawha Innovation and Enterprise Park and many more.

These are all helping to stimulate and grow our economy, create sustainable jobs, grow skills and attract new investment into the region, while recognising there is no silver bullet. Check out the plan on the Northland Inc website: northlandnz.com

Advertisement
Advertise with NZME.
Jude Thompson, portfolio manager at Northland Inc.
Jude Thompson, portfolio manager at Northland Inc.

Our greatest asset however has been playing to our strength of whanaungatanga – our relationships and connections.

Those outside of our region are in fascination and awe of how well we in Tai Tokerau work together, how we can so rapidly galvanise around issues and opportunities, debunking the myth in Wellington that we are often too busy fighting each other to move forward.

Discover more

Still time to apply for Business Excellence Awards

06 Jul 05:00 PM

Partnership, collaboration key to unlocking Northland tourism potential

22 Jun 05:00 PM

Is Northland's image on the rise?

08 Jun 05:00 PM

In the middle of supporting and delivering projects in this plan are communities, hapū/iwi/Māori, business and industry, local and central government. We respect and value our connections, we build and nurture our relationships, and we work and play in a high trust collaborative environment.

For those involved it requires a persistent, long term, intergenerational commitment and given the right support and resources, we are well equipped to identify and solve our own issues.

Being in the middle of these many moving parts, investing time in people to see where we can build on our strengths, is what this role is about, connecting people, connecting projects, for the betterment of all our families in the North.

In terms of rugby, whether the boys thought I'd be better in the middle, or not, was another matter, but like my Action Plan mahi, they trusted me enough to let me have a go, and even though I got knocked on my butt time and time again, getting back up is easy when you're surrounded by a great team.

• Jude Thompson is the portfolio manager for the Tai Tokerau Northland Economic Action Plan at Northland Inc.

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Business

Premium
Northern Advocate

'Decades of experience' – Craig Heatley company, Hoppers plan $220m marina

06 May 02:00 AM
Northern Advocate

'Mission critical': Business leaders push for inclusion as NZ demographics evolve

14 Apr 04:00 AM
Northern Advocate

'Growing fast': Green light for project set to unlock 3000 homes, supermarket

13 Apr 05:00 PM

One tiny baby’s fight to survive

sponsored
Advertisement
Advertise with NZME.

Latest from Business

Premium
'Decades of experience' – Craig Heatley company, Hoppers plan $220m marina

'Decades of experience' – Craig Heatley company, Hoppers plan $220m marina

06 May 02:00 AM

A forecast 140 jobs are to be created over 30 years if plans are allowed to proceed.

'Mission critical': Business leaders push for inclusion as NZ demographics evolve

'Mission critical': Business leaders push for inclusion as NZ demographics evolve

14 Apr 04:00 AM
'Growing fast': Green light for project set to unlock 3000 homes, supermarket

'Growing fast': Green light for project set to unlock 3000 homes, supermarket

13 Apr 05:00 PM
Jonny Wilkinson: The systemic barriers failing disabled New Zealanders

Jonny Wilkinson: The systemic barriers failing disabled New Zealanders

11 Apr 05:00 PM
Connected workers are safer workers 
sponsored

Connected workers are safer workers 

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • The Northern Advocate e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Northern Advocate
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The Northern Advocate
  • The New Zealand Herald
  • The Northland Age
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP