Mr Farrelly, who last year called for a government inquiry into the price of milk, praised Fonterra for its "courageous and generous gesture".
Milk in Schools had thrown out a challenge to corporate groups, the Government, local government and community groups, he said. "If all of us were as generous today as Fonterra is, then we would have no more poverty, then our children would come to school ready to learn and ready to reach their full potential. The challenge facing New Zealand now is to turn the cycle of poverty around."
Manaia View School principal Leanne Otene said improving the nutrition of her pupils was an "absolute priority". Ms Otene said the milk would be delivered to classrooms by milk monitors at 9am each day. The children would be encouraged to recycle their empty cartons.
"The children have had the opportunity to learn about the nutritional benefits of drinking milk each day. The fact that milk contains 200 natural nutrients that help us to release energy from our food will, I'm sure, give a boost to our kids as they settle to learn each day. It's a brain food after all."
Mr Wickham, Fonterra's director of supplier and external communications, acknowledged the dairy farmers. "Our farmers are out there producing milk and they've given us their support to run this programme."