In Whangarei, NZ First will need to push buttons with the true blue farming community, which if milk prices stay as they are, shouldn't be too difficult.
Throw in the road versus rail debate, unlocking the full potential of the region's deep water port and the social issues that politicians hate but, in 2017, can't ignore, and the makings of a campaign are there.
These aren't new issues by the way, but there is a sense of going nowhere within some voting factions that could react to the loudest voice, the one engendering a spirit of "I'll fight for you Whangarei".
Mr Peters reckons Dr Reti can walk down the street and 8 out of 10 people don't know who he is. "Now that's a fact."
It would be interesting to see the data behind that claim because Dr Reti's response is "the numbers don't lie".
He's talking about the 2014 election which saw him grab 20,111 candidate votes and 18,503 for the party.
Dr Reti's challenge there is that as a brand new candidate he can't claim any of those votes were based on his political performance.
And in 2017, Dr Reti and National will be scrutinised on performance. The big question he will be forced to answer is "What has Shane Reti done?".