Editorial: Adele video positive social media

Craig Cooper, editor Northern Advocate.

We focus sometimes on the negative stuff that pops up online or on Facebook. But social media's powers and global magnifying glass can be used for good and evil.

A great example of the good is Whangarei artist Jessie Rose's video clip (and subsequent TradeMe listing) of a glitter painting she did, in tribute to the singer Adele.

Adele performed across three nights in Auckland last week, to thousands of New Zealanders and probably a few hardcore fans who flew here for the gig.

Adele is a huge star, who has a unique gift of emotionally touching her fans in a way that makes them feel as if she is writing songs about them, or even singing directly to them.
And she's no diva - she's down to earth, another reason why fans love her.

Whangarei artist Jessie Rose is a fan, and created not only a painting in tribute to Adele, but an accompanying video of how she created the video.

My New Zealand Welcome to Adele x

Welcome to New Zealand Adele xx #adele #adele25 #welcometonz #adelelive2017

Posted by Jessie Rose on Thursday, March 23, 2017

There is mystery within the video, as Jessie's brushstrokes initially reveal very little.
But then like a magician whipping away a sheet to reveal a hidden object, Jessie reveals the image of Adele.

To say more would be to spoil the surprise, search Jessie Rose and Welcome to New Zealand Adele, and you'll find the video. It's not too hard, there have been more than 88,000 views of the video so far.

And the painting is being sold online with all profits going to KidsCan. On TradeMe, search Jessie Rose and you'll see it. More than 6200 people have looked at the listing, and it's already raised $800 for KidsCan, maybe even more overnight.

There's no doubt Adele's fanbase has contributed to the massive number of views of the video, but you don't need to be a fan to love it. It's quirky, clever and has a feel-good element - it might make your day.