Northern Advocate
  • Northern Advocate home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Sport
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Sport
  • Property
    • All Property
    • Residential property listings

Locations

  • Far North
  • Kaitaia
  • Kaikohe
  • Bay of Islands
  • Whangārei
  • Kaipara
  • Mangawhai
  • Dargaville

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Kaitaia
  • Whangārei
  • Dargaville

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Northern Advocate

Editorial: A shake is all it takes

By Craig Cooper
Northern Advocate·
10 Jul, 2012 09:43 PM2 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article

So Sonny Bill Williams is off to Japan because of a handshake deal.

Curious that he honours such casual contractual obligations, but had no qualms about breaking the contract he had with the Canterbury Bulldogs league side before heading to France to play rugby.

Williams is New Zealand's first professional rugby player who actually understands the value - and limited investment term - of his main commodity, his body.

It won't last forever - Williams is simply accumulating the maximum amount of money he can before his body devalues.

His CV now reads "All Black - 2011 World Cup winner", his price has been ramped up considerably and he's off.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Williams was ponderously slow for an All Black back, with a game built around extraordinary strength and the ability to offload. Like most other league forwards.

The adoration and fervour for SBW is nothing new, of course. Northlanders had their own SBW back in the 1960s and 70s. SMG, his name was. Sidney Milton Going. We didn't love him for his ability to box, or his slicked back hair-do.

We admired him for his freakish ability as a rugby player and his commitment to whatever team he had been selected for at the time.

Advertisement
Advertise with NZME.

Mid Northern, North Auckland, NZ Maori, North Island, All Blacks - he displayed his skills with the same level of commitment regardless.

He was paid nothing, bar a pitiful allowance on overseas tours, and had to leave the farm in the care of his family while overseas. He got to keep his jersey, mind you. And for most All Blacks pre professional era, that was enough.

No matter which way you look at it, the All Blacks are a notch on Sonny Bill Williams' belt.

In departing, he has expressed a desire to come back to the "boys" at the Chiefs in the Waikato. Reckons he'll even play for free. Let's hope for the Chiefs' sake, that he shook on it before he left.

Save
    Share this article

Latest from Northern Advocate

Northern Advocate

The inspiring lives behind this year's Civic Honours recipients

Northern Advocate

'My children were washed away, one by one': Captain of the Capitaine Bougainville recalls the tragedy 50 years on

Opinion

Opinion: Gambling with the future of sport and recreation clubs


Sponsored

NZ’s convenience icon turns 35

Advertisement
Advertise with NZME.

Latest from Northern Advocate

The inspiring lives behind this year's Civic Honours recipients
Northern Advocate

The inspiring lives behind this year's Civic Honours recipients

Alan Bayly, Harry Carter, Bett Harvey and Darrell Trigg are this year's recipients.

05 Sep 11:00 PM
'My children were washed away, one by one': Captain of the Capitaine Bougainville recalls the tragedy 50 years on
Northern Advocate

'My children were washed away, one by one': Captain of the Capitaine Bougainville recalls the tragedy 50 years on

05 Sep 05:00 PM
Opinion: Gambling with the future of sport and recreation clubs
Opinion

Opinion: Gambling with the future of sport and recreation clubs

05 Sep 04:50 PM


NZ’s convenience icon turns 35
Sponsored

NZ’s convenience icon turns 35

02 Sep 09:23 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • The Northern Advocate e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Northern Advocate
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The Northern Advocate
  • The New Zealand Herald
  • The Northland Age
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP