Young people are dicing with death by leaping off the 25-metre-high Whangarei Falls.
That has prompted a stern warning from authorities amid fears it will become more common as the weather warms up.
A 15-year-old girl was taken to hospital after plummeting the 25m off the falls "just for fun" at about
5.30pm on Wednesday.
She was still in hospital today but has escaped major injuries. A Whangarei Hospital spokeswoman said the girl had cuts and bruises but had no broken bones.
Whangarei police Constable Nick de Ridder said the girl had made her own way out of the water and had been talking to officers before she collapsed.
"She was talking but in a lot of pain. Then she couldn't stand up and was in a bit of shock."
Other youths at the falls spoken to by police said the girl had jumped from the top "just for fun".
St John Ambulance area manager Tony Devanney said brigade staff had stretchered the girl up a track to an ambulance after initial concerns of spinal injuries.
Whangarei District Council infrastructure and services manager Simon Weston said he could not warn people strongly enough of the perils of jumping from the falls.
"What seems like a bit of fun one moment can result in death or a lifetime of serious disability. Young people will be young people but the message is, don't jump.
"It could kill you or ruin your life."
Where possible the council has fenced the falls area.
However, Mr Weston said to install further fencing would destroy one of the district's top visitor destinations.
"It would also cause major problems regarding the flow of water and branches during floods, causing damage to bridges and walkways in the area."
Slippery rocks at the top of the waterfall and hidden rocks in the pool underneath made Whangarei Falls a hazardous location and the dangers were well signposted.
At least five people have died after jumping or falling from the falls in the past 12 years, including an 18-year-old man in 2008 and a 43-year-old man in 2005.
A Kawakawa girl died on Christmas Eve in 2004 after falling down a cliff and a 19-year-old man died after plunging off the falls exactly two years earlier. In 1998 the Whangarei District Council erected a two-metre-high fence along the cliffs at the top of the falls following the death of a 12-year-old boy.
In September last year a man was taken to hospital with suspected spinal injuries when he leapt off the falls after bystanders egged him on.
Another jumper highlights lethal risk
Young people are dicing with death by leaping off the 25-metre-high Whangarei Falls.
That has prompted a stern warning from authorities amid fears it will become more common as the weather warms up.
A 15-year-old girl was taken to hospital after plummeting the 25m off the falls "just for fun" at about
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