Northland Inc general manager regional promotions and tourism, Paul Davis, said the price hike by Air NZ was not likely to have any significant impact on international visitors coming to the region.
The vast majority of domestic visitors to Northland travelled by road so it would have little impact for Northland, he said.
Davis said a 5 per cent increase in current fares would mean an additional $3.75 to $7.50 — the cost of a coffee or two.
Northland Chamber of Commerce chief executive Tony Collins said the fare hike would probably not make a huge difference to business travellers.
"Even with a price increase, domestic airfares are still cheaper than they were two to three years ago. There's also increased capacity which helps."
But Northland-based MPs did not agree.
Minister for Regional Development Shane Jones said Air NZ's price increase was a further "affront" to the provinces and the airline needed to "go back to basics".
Whangārei MP Dr Shane Reti said fares between Whangārei and Auckland were often double those of the main trunk routes so a 5 per cent increase would disproportionately affect Whangārei travellers.