The search is heating up for New Zealand's newest animal celebrity - the next TUX dog - now that the top 10 finalists have been found.
Since March 20, enthusiastic dog owners have been sending in entries and photos for their chance to follow the pawprints of the previous "fit as
a fiddle, sharp as a knife" dogs from well-known advertisements.
Ten dogs have been chosen as finalists from more than 500 entries.
They are: Amazon, a huntaway from Ohakune; Brodie, a border collie from Palmerston North; Dixie, a Yorkshire terrier from Lower Hutt; Harley, a Staffordshire bull terrier from Kumeu, Auckland; Jay, a collie cross from Tuatapere, Western Southland; Jess, a NZ heading dog from Taumaranui; Patrick, a bearded collie from Christchurch; Pesh, a Jack Russell from Beachlands, Auckland; Sniper, a boxer from Browns Bay, Auckland and Sonny, a golden retriever border collie cross from New Lynn, Auckland.
From May 9-29 the public can watch audition videos and vote at www.tux.co.nz for the finalist they think should be the next TUX dog. The winner, to be named on June 13, will star in the new 2011 TUX television campaigns.