Bandeau bikini tops, high-waisted, 1950s-style briefs and loud animal and tribal prints may be the fashionable choices for beach and poolside fun.
But unless you feel like your best assets are on show and the parts you'd rather keep under wraps are hidden away, you'll be more likely to have a
case of the summer sulks.
So this time, rather than buying a swimsuit and trying to get the body to go with it over the next few weeks, work out what body shape you have and find the style to suit it.
Invest serious time in trying on plenty of styles in fitting rooms and don't hand over the card until you find one that makes you want to head for the beach immediately.
BIG BUST
The 1950s swimwear trend is your friend. The styles are often more supportive and designed to show off your old-fashioned curves.
Halter-neck styles also provide sturdy support, but look for thick straps as spaghetti-thin ones will leave you with a saggy look.
Buying separates is a good idea if you need a bigger size for the top than the bottom.
SMALL BUST
Choose styles with lots of detail around the bust. Ruffles give the illusion that more is going on up there than what really is.
Embrace the bandeau-style top - it's what big-busted girls can only dream of - and triangle bikinis, which when tied tight can add some needed lift and cleavage.
BIG TUMMY
Look for one-pieces or tankini tops with ruching and draping to disguise big tums. Opt for darker colours to help conceal any lumps or bumps. And you can't go wrong by choosing a plunging neckline to direct eyes upward.
BIG BOTTOM
Boy shorts are the style to avoid if you're worried about the size of your derriere. Instead detract attention from your bottom half by putting the focus elsewhere. Try a maillot one-piece, togs with cut-outs on the side or a plunging neckline.
SHORT LEGS
A swimsuit with a high-cut leg will make your pins appear longer.