Northern Advocate
  • Northern Advocate home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Sport
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Sport
  • Property
    • All Property
    • Residential property listings

Locations

  • Far North
  • Kaitaia
  • Kaikohe
  • Bay of Islands
  • Whangārei
  • Kaipara
  • Mangawhai
  • Dargaville

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Kaitaia
  • Whangārei
  • Dargaville

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • What the Actual
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Northern Advocate / Business

Sailing through tough times

Northern Advocate
6 Jun, 2012 10:36 PM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

In tough economic times, Circa Marine & Industrial is beating the odds. The Whangarei company has three years of work already on its books and is about to launch into a major expansion of its Lower Port Rd site that will create an additional 20-25 jobs. Dylan Thorne spoke to contract manager Paul Wilson about their success.THE FPB64 TIGER

Tomorrow, Circa Marine & Industrial is set to hand over another luxury launch to an overseas owner. For the company, it represents an important milestone.

The Whangarei company, a family-owned business established in 1977, has launched five Dashew FPB64 Offshore Motor Yachts since winning a contract to build the vessels from world-renowned US boat designer Steve Dashew three years ago.

Added to that, the company, which employs 80 people and has two yards, is expanding its Port Rd site to continue building the successful FPB64, 19.5m motor yachts, and to bring a new FPB97, 29.5m model into the global market.

The company has already secured an order for the larger model and production is due to begin in September. This adds to the four FPB64 motor yachts already on order and equates to about three years of guaranteed work for staff, subcontractors and suppliers.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

To complete the work, Circa is expanding its operation - extending the main buildings, installing another overhead gantry and employing 20-25 more staff, contract manager Paul Wilson said.

"We're also undertaking an in-house training programme to get school leavers and less-skilled staff into the industry, through the New Zealand Marine Industry Training Organisation.

"The successful trainees will be offered apprenticeships in a number of disciplines."

Advertisement
Advertise with NZME.

Mr Dashew selected the company to build his boats after they constructed the hull for his personal vessel about five years ago. Kelly Archer in Auckland finished the interior.

"He visited a number of boat yards around the world and he selected us. He was impressed with the quality of our workmanship," Mr Wilson said.

A vote of confidence by Mr Dashew carries a lot of weight in the industry - his designs are sought-after around the globe.

"He almost has a cult following among the selling fraternity," Mr Wilson said.

"He designs vessels that exceed Lloyds specifications [the marine-specification standard] twice over. Everything is designed for worst-case scenario and absolute safety. The electronics on board have back-ups and those electronics have back-ups."

The FPB64, for example, is capable of cruising around the globe. It has a maximum range of about 6000 nautical miles and a top speed of 11 knots. It can also right itself if it capsizes.

Initially Circa was selected to just do the aluminium work but the vessels are now completely built in Whangarei by staff and subcontractors to the company.

Working with Mr Dashew had been a major boost for the company and had helped it ride out, if not thrive, during the ongoing global recession, Mr Wilson said.

It's an approach that could benefit other Northland companies who have built up a reputation for quality workmanship and good business relationships.

"My advice would be to back themselves more and align with other companies so they are not limited to New Zealand.

Advertisement
Advertise with NZME.

"New Zealand is renowned for the quality of craftsmanship in the IT sector and business but its also extremely evident within the trades.

"What we need to do is to promote ourselves. "If we don't say how good we are then the world won't know how good we are. It's not the Kiwi way to say 'look how good we're doing' but successful companies globally select their target market put themselves in an environment where they can succeed."

As with many Northland companies, one of the biggest challenges for Circa Marine & Industrial is finding skilled staff.

The region has had an exodus of skilled workers leaving for more pay in Australia and Dubai.

"One of the main comments we hear is that the pay skilled staff are being offered offshore is at a point where it just can't be ignored," Mr Wilson said.

The company is countering that with the guarantee that the business has at least three years' worth of work and is promoting Northland as a destination that offers a great lifestyle.

Advertisement
Advertise with NZME.

"We are competing with large Australian businesses who are basically here to steal our talent. It's very difficult but Northland offers a lifestyle and we provide an environment where a family can grow. We already know that we pay qualified staff the same as what they get in Auckland but the cost of living in Northland is better than Auckland and the quality of life is far superior."

Mr Wilson said the completion of the latest contract represented a major achievement for the company. It was built entirely in Whangarei, in the shortest build timeline of the five produced to date, within budget and to an even higher standard than its predecessors.

"We are proud of what we are doing and we have something to shout about its a success for Whangarei, Northland and New Zealand.

"There are a lot of companies that are really struggling. We have been in the position where we have had to watch all we do. Whangarei companies need to back themselves and be as good as they can be don't be afraid to compete in a market which is dominated by multi-nationals."

Save

    Share this article

Latest from Business

Premium
Northern Advocate

'Decades of experience' – Craig Heatley company, Hoppers plan $220m marina

06 May 02:00 AM
Northern Advocate

'Mission critical': Business leaders push for inclusion as NZ demographics evolve

14 Apr 04:00 AM
Northern Advocate

'Growing fast': Green light for project set to unlock 3000 homes, supermarket

13 Apr 05:00 PM

One tiny baby’s fight to survive

sponsored
Advertisement
Advertise with NZME.

Latest from Business

Premium
'Decades of experience' – Craig Heatley company, Hoppers plan $220m marina

'Decades of experience' – Craig Heatley company, Hoppers plan $220m marina

06 May 02:00 AM

A forecast 140 jobs are to be created over 30 years if plans are allowed to proceed.

'Mission critical': Business leaders push for inclusion as NZ demographics evolve

'Mission critical': Business leaders push for inclusion as NZ demographics evolve

14 Apr 04:00 AM
'Growing fast': Green light for project set to unlock 3000 homes, supermarket

'Growing fast': Green light for project set to unlock 3000 homes, supermarket

13 Apr 05:00 PM
Jonny Wilkinson: The systemic barriers failing disabled New Zealanders

Jonny Wilkinson: The systemic barriers failing disabled New Zealanders

11 Apr 05:00 PM
Connected workers are safer workers 
sponsored

Connected workers are safer workers 

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • The Northern Advocate e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Northern Advocate
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The Northern Advocate
  • The New Zealand Herald
  • The Northland Age
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP